If you’re looking for a refreshing treat this afternoon, find out whether there’s a Häagen-Dazs location near you. If so, you’ll be able to get a free cone of the shop’s smallest size from 4 PM to 8 PM today.

As always, there’s fine print.

• The company spells out that there’s a limit of one scoop per visitor, and that everything else on the menu is regular price.

• You can’t use the free cone offer to get a discount on anything else, like a bigger cone.

• The 4-hour time frame is the only time when you can get a free cone, no exceptopns.

• Customers who are buying something will be allowed to bypass the line of people waiting for free scoops.

The promotion is similar to those run at Dairy Queen and high-end ice cream competitor Ben & Jerry’s, but Häagen-Dazs has an interesting spin on the idea: The giveaway is meant to promote the plight of bees, since tasty ice cream flavors like strawberry and rocky road depend on fruits and nuts that are pollinated by bees.

(via Brand Eating)

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