This year instead of a free burrito, showing up to Chipotle on All Hallow’s Eve wrapped in tin foil will only score you a discounted $2 burrito. “It cost us a fortune,” Mark Crumpacker, Chipotle’s chief marketing officer told Advertising Age. “And it wasn’t doing a whole heck of a lot for me from a marketing perspective.” Expensive + ineffectual, seems a good reason to stop doing something.

Why Chipotle Ditched Ad Agencies [Advertising Age] (Thanks to R!)

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