Making an about-face after stirring up a hornet’s nest of discontent by saying Americans were too self-absorbed to notice his company was providing cheap, streaming-only access to Canadian customers, Netflix CEO Reed Hastings said he was joking and that Americans would get a similar service soon.

Hastings writes on the Netflix Blog:

My Big American Foot is in my mouth. Yesterday, I made an awkward joke with a reporter in Toronto about Americans (like me) being self-absorbed relative to Netflix pricing in Canada. I was wrong to have made the joke, and I do not believe that one of the most philanthropically-minded nations in the world (America) is self-absorbed or full of self-absorbed people. The pricing Netflix is offering in Canada, $7.99 per month, does not include any DVD-by-mail option, and that is why it is cheaper than our $8.99 USA plan which has both DVD-by-mail and streaming in one plan. We are looking at adding a streaming-only option for the USA over the coming months. My apologies to anyone offended by my self-absorbed comment.

Apologies [Netflix Blog via Engadget]

Previously: Netflix CEO: Americans Too Self-Absorbed To Notice Netflix Is Cheaper In Canada

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