A company called Solve Media is rolling out a new CAPTCHA interface that requires you type in an ad slogan instead of a nonsense word, reports AdAge. Advertisers are looking for message comprehension,” says the company’s owner, “And you know what they say, ‘If you write something down, you remember it.'” And if you force a customer to repeat your slogan during an unrelated transaction, does he resent you for it?

AdAge says these slogan-bearing CAPTCHAs have been out in beta form for most of the year now, but Solve Media officially released the product to advertisers this week.

“Say Hello to CAPTCHAs as Advertising” [AdAge]

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