the ins and outs of badvertising

Full Disclosure: Neither Butterfinger nor Simon & Garfunkel paid to be advertised in this story. (photo: Renee Rendler-Kaplan)

Feds Clarify When & How Advertisers Need To Reveal They Paid For Sponsored Stories

If you’re reading a website about business travel and you read an interesting news story about saving money on hotels, does it matter to you if that “article” was paid for by an advertiser? If so, how should that sponsorship be communicated to the reader? [More]