just call it what it is

Thanks Lenovo! Without your sponsorship the world might not have this story on the "rise of the social supermodel."

Why Do Websites Refuse To Label Sponsored Content As “Advertising”?

Looking back at our breakdowns of so-called “native advertising,” the ad-world terminology for an advertisement made to look like a news story, you may have noticed that these execrable, nauseating (but profitable) ads were labeled things like “Sponsored by…,” or “Promoted,” or the blatantly vague “From our partners,” but none of them simply said “advertisement.” And the people who make money off this insidious nonsense say there’s a good reason. [More]