Self-Serve Wine Tanks Coming To Supermarkets

Self-serve wine tanks could be hitting American supermarkets within a year. These 500 and 1,000 liter mechanical kegs dispense wine into whatever container the shopper brings with them.

By getting rid of the packaging, the wine can be shipped much cheaper. The savings get passed on to you with lower prices, and supposedly the wine tastes pretty good too.

Fill ‘er up!

Fill ‘er up: self-serve tanks bring wine to French supermarkets [Dr. Vino]
La Cuve, Réserves Précieuses [Official Site (in french)]


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  1. TinaBringMeTheAx says:

    Pretty please come to my (soon to open) local Trader Joe’s!!!

  2. pecan 3.14159265 says:

    How long before someone just drinks directly from the tap and ruins it for everyone?

    • eccsame says:

      5 minutes after it’s installed.
      I think that they’ll last another 5 minutes beyond that before the “think of the children” crowd has them banned because they provide an easy way for kids to get their hands on booze.

      • Aesteval says:

        Yes, but the original article talks about them appearing in French supermarkets. France has a significantly different approach to wine than the US.

    • mac-phisto says:

      well, considering that’s exactly what i was thinking about doing (& i’m not even much of a wine drinker), i’d say they’re not gonna last long.

  3. humphrmi says:

    The filler nozzle looks like the hand sprayer I use to wash my car.

  4. Groanan says:

    Just hook it to my veins!

  5. dolemite says:

    F the cup, pour it in my hand for a dime!

  6. eelmonger says:

    Oh man, wine in a can is gonna take off when these things hit.

  7. segfault, registered cat offender says:

    I thought that wine began to deteriorate once it’s exposed to air–at least this is one of the arguments used by box wine companies. If you buy a gallon of self-serve wine, do you have to drink it all within a few days?

    • YouDidWhatNow? says:

      Of course. By the way, I have a nice bridge for sale that you might be interested in…

    • Jsizzle1980 says:

      Yes, wine does tend to go bad after it is exposed to wine. I don’t see this coming to America anytime soon. They are in France right now. But you have to understand that the French drink wine all the time. Even the children drink wine for dinner. At the ripe old age of 13. This is why it it can be done over there.

    • Jsizzle1980 says:

      Yes, wine does tend to go bad after it is exposed to wine. I don’t see this coming to America anytime soon. They are in France right now. But you have to understand that the French drink wine all the time. Even the children drink wine for dinner. At the ripe old age of 13. This is why it it can be done over there.

    • Lord Percival Q. Pennyfeather, III says:

      Oh, come on. Only vodka goes bad once it’s opened.

  8. Buckus says:

    Need to add four or five winos passed out at the base. Then I’ll believe it.

  9. friendlynerd says:

    Except in Pennsylvania, where the alcohol monopoly provides too many state bureaucrats with extremely high-paying jobs.

    • failurate says:

      Was out in Amish territory, I went to a liquor store to buy a six pack of beer. One of the weirdest experiences of my life, Twighlight Zone-ish.

    • DoubleEcho says:

      If I could pick up a bottle or two of Yuengling on the way home from work I’d be a happy man. I don’t want a case because I won’t drink them all, just once in awhile. But since I live in PA I have to go to a six pack store and pay out the ass.

    • varro says:

      They actually have floated the idea of a very inefficient wine vending machine with a driver’s license scanner and a Breathalyzer to put in stores. For the children.

      I imagine them doing this in a store with Patty slowly filling the bottle and Selma checking IDs, all the while gossiping and humphing.

  10. myCatCracksMeUp says:

    Based on how nasty and dirty the coffee dispensers and soft drink dispensers become, and stay, over time, there is no way I would get my wine from this set up.

    • Oranges w/ Cheese says:

      It’s like the water dispensers at the super market. They don’t seem so bad.

    • colorisnteverything says:

      It’s alcohol. It’s pretty safe.

      • Scuba Steve says:

        You pretty much have to drink furniture polish for alcohol to actually be strong enough to kill germs. Wine contains lots of sugars which will make the containers dirty over time.

      • huadpe says:

        Wine has alcohol in it because of microorganisms that can live in it. If the wine is left open, new microorganisms will come and turn it into vinegar. Pure alcohol kills germs, but wine is usually only about 10% alcohol, and will no more kill germs than lemon juice.

  11. WagTheDog says:

    They should have an ice option for those of us who prefer wine slurpees.

  12. cleek says:

    i’ve seen smaller versions of these in bars: get a prepaid card at the bar, then walk over to the machine and pick your wine from a dozen or so selections.

  13. H3ion says:

    When will these be available in school lunchrooms?

  14. Bativac says:

    I was in World Market the other day and saw some kind of “wine-in-a-box” that looked like it was supposed to be hip or trendy or something. The dispensing of wine from a tank into a plastic jug seems even less sophisticated.

    Am I crazy? Didn’t wine once have an air of refinement? Seems like it’s entering the realm of Bud Lite…

    • YouDidWhatNow? says:

      If by “refinement” you mean pompous elitism, then yes.

    • magnetic says:

      Wine is the guilty secret of the locavore, what with its carbon footprint. Unless you live near wine-producing land, it gets in the way of someone’s illusion of sustainability.

    • GearheadGeek says:

      some boxed wines are quite decent, and let you drink less at a time without having the wine turn if you don’t finish it fast enough.

    • stormbird says:

      I like it because I cook with wine sometimes but don’t drink wine; bottled wine will go bad while the box wine is in a vacuum and stays fresh until I use it up.

  15. klwillis45 says:

    Time to start hoarding those diet coke cans. /Sunny

  16. magnetic says:

    I might order wine in a restaurant if they had this thing and reduced the markup. As it is, wine in a a restaurant is just too expensive for me.

  17. Loias supports harsher punishments against corporations says:


  18. marillion says:

    You can’t spell gallon without the “Gallo”… Yuck.. I’ll pass

  19. scoosdad says:

    Well at least they found a way to eliminate the screw caps.

  20. CaptCynic says:

    So, now I Have to bring my own box? Dammit!

  21. Skankingmike says:

    ok, Pot is bad but a keg like wine dispenser is perfectly fine in an open public setting? I see America has it’s drug of choice.

    Keep believing the lies and keep drinking that booze moral majority.

    • Mike says:

      Look, there is a violence clause in America, namely: if it can create violence we approve.

      Alcohol is known to bring out violence in people, just Google alcohol and violence and you will see tons of studies related to the matter. Guys get drunk and beat their wives, that is how it goes.

      Pot on the other hand makes you all mushy and turns you into a hippie. It makes you say things like “make love, not war.” No, can’t have that.

      Look at TV, we let tons of violence on TV all the time. We can show people being shot, stabbed, and murdered in all kinds of gruesome ways on regular network television; but don’t EVER show a woman’s nipples of a guy’s penis. THINK OF THE CHILDREN! (On a side note, I would MUCH rather my kids see some nipples than a lot of violence, but maybe I am crazy.)

      Look at our deficit. Nobody really raises much of a fuss when we take on huge debt for war. Ronald Reagan? Here is a blank check, build missiles all you want. Bush and Obama? Here guys, have at it in Afghanistan on us. Money for the unemployed? ZOMG! Socialism!

      Yeah, violence wins in America, every time.

  22. Dutchess says:

    Wait, Gallo already comes in gallon jugs, isn’t that enough for cheapo wine drinkers?

  23. chiieddy says:

    Will not be legal in Massachusetts. Guaranteed. :P

  24. yessongs says:

    Only the finest…..

  25. Daverson says:
  26. Chaotic Evil says:

    Really hope that whoever does it puts it on Youtube…

  27. Emerald4me says:

    Classy. Very classy.

  28. Mike says:

    Look, once you start pumping wine into your old antifreeze jugs you might as well just admit you are an alcoholic.

  29. maggiemerc says:

    Forget keg stands. Bring on the wine tank stands!

  30. Mecharine says:

    Recycle your Poland Spring sports bottles this way.

  31. evnmorlo says:

    I’ve always wanted a reason to carry around a wineskin.

    • dolemite says:

      That’s a good point. I could see a wineskin slung around my neck, my cape flapping in the breeze, my rapier drawn against the Walmart greeter as she asks to see my receipt. “Have at thee, miscreant!”

  32. Damocles57 says:

    For those who have been on any wine tour, you were shown the 5,000 or 10,000 liter holding tanks and the bottling areas. There doesn’t seem anything bad or wrong or unsophisticated about removing this labor and material intensive component of the wine-buying process.

    There will always be the specialty stores to sell overly marked-up bottles of the same wine with labels that may or may not have some snob appeal. Plus, not everyone drinks wine just for “special occasions”. Many people serve some wine with every meal, cook with wine, provide wine for parties, etc. If you have been conditioned to view wine as a sophisticated product filled with some vague or esoteric caché, then the wine marketers have trained you well.

    This seems like a good product for a segment of consumers who would rather spend their money on the wine and not the label, extra glass and corks, and shipping charges for the added weight. I’ll be looking for and eagerly awaiting the arrival of these mega-jugs in my area.

  33. aloria says:

    Don’t a lot of states have open container laws, or is it acceptable if it’s a jug in your trunk?

    • Amy Alkon says:

      Good question.

    • central_ny_dude says:

      Seeing as this is in France, they don’t have that problem. But it would be a problem here in the states. I could see it being a case of whoever does the final checkout having to put some sort of label across the top. If you opened it, it would be obvious. Some sort of seal that can’t be re-attached. Shows it was bottled at the store, but hasn’t been opened since that. Would probably get around the open container laws.

    • dora917 says:

      In the state of Georgia, an opened bottle of wine is acceptable if it’s in the trunk. Sort of. There’s a law here which pertains to customers taking home an unfinished bottle of wine they buy at a restaurant. Still, though, they’ll never legalize this here. We can’t even buy alcohol retail on Sundays.

      O.C.G.A. § 3-6-4. Removal of partially consumed bottle of wine from premises
      Notwithstanding any other contrary provision of law, any restaurant which is licensed to sell alcoholic beverages for consumption on the premises may permit a patron to remove one unsealed bottle of wine per patron for consumption off premises, if the patron has purchased a meal and consumed a portion of the bottle of wine which has been purchased on the premises with such meal on the restaurant’s premises. A partially consumed bottle of wine that is to be removed from the premises must be securely resealed by the licensee or its employees before removal from the premises. The partially consumed bottle of wine shall be placed in a bag or other container that is secured in such a manner that it is visibly apparent if the container has been subsequently opened or tampered with, and a dated receipt for the bottle of wine and meal shall be provided by the licensee and attached to the container. If transported in a motor vehicle, the container with the resealed bottle of wine shall be placed in a locked glove compartment, a locked trunk, or the area behind the last upright seat of a motor vehicle that is not equipped with a trunk.

  34. Miss Dev (The Beer Sherpa) says:

    They do this with tequila in some places in Mexico – which means you can get better tequila for next to nothing.

    • Vivienne says:

      Except that tequila doesn’t start to spoil the moment it come in contact with oxygen and yeast and bacteria from the surrounding air.

  35. shepd says:

    They tried refills for other things where I am, in fact there were actual actual refill only stores selling refills for just about everything. They all went out of business very quickly because the savings never materialized (in fact, most of the items sold were priced higher than you could buy an equivalent amount of name brand in a bottle for). The only thing that (confusingly) sells is self-serve water.

    Self-serve wine at a non-liquor/beer store would sell well here, but that’s only because that’s illegal here. ;-)

  36. diasdiem says:

    How classy.

  37. John from Huntersville says:

    Wine was never meant to be a snobbish drink, but it seems there are those who try to make it so. Whenever the “experts” have tasting tests, there is almost always a very inexpensive wine that is rated about equally with much more expensive wines.

    Aside from the dispensing method (how do you keep the outside of the hose nozzle clean?), I don’t see anything wrong with buying table wine from such a dispenser.

    Wine dispensers are probably used in many bars and restaurants where you buy wine by the glass.

  38. mommiest says:

    There are lots of places in France where you can bring your own container to fill with your choice of (usually local) vintages. There was a guy who sold at a nearby farmers market. He had a very good table wine that was cheaper than Coke. I really, really enjoyed living there.

    And if the French do it, it must be okay.

  39. chefguru says:

    They won’t be coming to Pittsburgh, PA… the city with some of the most draconian alcohol laws in the country.

    • stormbird says:

      Word. Lived there for a while and would actually go home to Ohio for beer; fifteen minutes from the border was a wine/beer store that sold microbrews by the bottle so you could make your own six-pack.

    • varro says:

      B-b-b-but selling wine in Giant Iggle will cause everyone to drive drunk! THINK OF THE CHILDREN N’AT!

  40. KhaiJB says:

    just put a bottle teat on the nozzle and I’ll be happy..

  41. MarvinMar says:

    Tell that lady to put the just on the very sturdy looking deck that was DESIGNED to hold the container and catch spills. Holding it in the air like that while filling it is wrong, and your going to make little old ladies with walkers slip and fall in the little wine driblets on the floor.

  42. Starrion says:

    I sense a great disturbance in the force, as if millions of Frenchmen had all cried out in shock and horror at once…..

  43. gc3160thtuk says you got your humor in my sarcasm and you say you got your sarcasm in my humor says:

    Open container=jail unless the alcohol is locked in trunk and I have no trunk so if they can’t seal the container its a stupid idea.

  44. Ragman says:

    I’d have to get a gas can to carry it in. Just for the looks.

  45. stormbird says:

    Bonus points if it makes that ‘ding, ding’ like old gas station pumps did.

  46. 3rdUserName says:

    “Another box of wine for ya?”

  47. BytheSea says:

    Sweet! No more walking 1/2 mile with 5lb glass bottles in my shoulder bag anymore. And I can buy as much wine as my alcoholism is jonesing for. Water bottle fillups for free museum days!

  48. agold says:

    It seems kinda weird at a grocery store, but my dad and I happened upon a little wine shop that used the same principle. I think you had to pay them a deposit on the container then you filled it up yourself and it was pretty inexpensive.