While watching his kids play around with less-than-sanitary but delightfully inexpensive empty toilet paper rolls, Art discovered the height of the newer rolls had shrunk. This is definitely the work of the dreaded Grocery Shrink Ray.

He writes:

We buy the 12 pack of the regular Scott Tissue 1,000 sheet toilet paper. The kids like to line up the empty tubes on the windowsill and we noticed that the width of the new rolls has shrunk from 4 1/2 inches to 4 1/8 inches. That’s 8.3% less product for the same price.

Times are tough for toilet paper shoppers now that they need to tote graphing calculators around to see which brands give them the most value per softness per square inch.

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