General Mills Sues So You Don't Confuse Pillsbury Doughboy With "My Dough Girl" Bakery
Great news, easily confused consumers! General Mills has forced the local Utah bakery “My Dough Girl” to change its name so you won’t confuse their hand-crafted specialty cookies with the Pillsbury Doughboy. The company sent the two-year-old local bakery a cease and desist letter complete with a gag order explaining that the bakery could “tarnish the company’s reputation.”
Rather than fight the multi-national corporation, My Dough Girl has decided to change its name.
“I have to stick to baking so cookies can still be a part of all our futures,” [My Dough Girl owner Tami Cromar] wrote [on Facebook earlier] this week. ” If the Dough Girl fights, there will be no cookies. … whah! :-(.”
Cromar has created more than a dozen unique frozen take-and-bake cookie doughs — each with a female name. The Betty, for example, is an oatmeal cookie with apricots and tart cherries, while Anna is chocolate-and-banana dough filled with chocolate-covered raisins. Cromar uses images resembling World War II pin-up girls to illustrate each cookie, which also can be purchased baked at the shop.
When reached for comment on the confusion, the Pillsbury Doughboy giggled and grabbed for his stomach.
My Dough Girl won’t fight Dough Boy’s owners [The Salt Lake Tribune]
My Dough Girl
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