Thanks for visiting Consumerist.com. As of October 2017, Consumerist is no longer producing new content, but feel free to browse through our archives. Here you can find 12 years worth of articles on everything from how to avoid dodgy scams to writing an effective complaint letter. Check out some of our greatest hits below, explore the categories listed on the left-hand side of the page, or head to CR.org for ratings, reviews, and consumer news.
6.22.10 11:00 AM EDT By Ben Popken
marketing hello kitty agip sanrio azienda generale italiana petrol engine oil
Sometimes you can take branding too far. Apparently this Hello Kitty engine oil is a real product designed for compact cars, and it sells for $2980 Yen, 33 American dollars. Perfect for outrunning bad penguins. [Newlaunches via BoingBoing]
Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.
Part of 
Founded in 2005, Consumerist® is an independent source of consumer news and information published by Consumer Reports.
