Want Consumerist in your inbox? We will not sell or rent your email
Sometimes you can take branding too far. Apparently this Hello Kitty engine oil is a real product designed for compact cars, and it sells for $2980 Yen, 33 American dollars. Perfect for outrunning bad penguins. [Newlaunches via BoingBoing]
Founded in 2005, Consumerist is an independent source of consumer news and information published by Consumer Media LLC, a not-for-profit subsidiary of Consumer Reports.