The New York Times has a thrilling account of the secret helicopter hotel golf parties that resulted in the soon-to-be merger of NBC Universal and Comcast. There were code names!

NYT says:

The deal was a long time in the making and was filled with meetings at the Four Seasons hotel in Philadelphia, in New York City apartments and on helicopter rides. It also featured code names: G.E. was Green, NBC was Navy, Vivendi was Violet and Comcast was Crimson (because of the Harvard link).

When reached for comment by Consumerist, Sheinhardt Wig declined to speak on the record, but their spokesperson mumbled something about the “river being fine now.”

In Secret Meetings, Comcast Wooed G.E. and Won NBC [NYT]

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