Fight Club Blu-ray Messes With Viewers

If you bought or rented the new Fight Club blu-ray and brought it back to the store convinced you rented a faulty disc, you’ve been Punk’d by director David Fincher. When the disc boots up it displays the menu for Never Been Kissed for a few seconds before showing its true Fight Club colors.

Unfortunately, this isn’t the case of Fincher making fun of a bad romantic comedy behind its back. Never Been Kissed star/executive producer Drew Barrymore signed off on the gag, a PR rep for Fox explains in a press release:

As you have probably noticed, there is a Never Been Kissed gag on the Fight Club 10th Anniversary BD, evident immediately upon insertion. As promised, below you’ll find the background on this prank, which was devised by David Fincher himself.

Fincher was heavily involved in the 10th Anniversary BD and as you may know, is a bit of a prankster. As a fun gag for the Fight Club fans, Fincher wanted the Fight Club Blu-ray Disc to begin with “a fake menu” of a romantic comedy from the same year as Fight Club, as a trick on the audience. Never Been Kissed was his top choice and he eventually went to Drew Barrymore for her approval. When users insert the disc into their BD player, the menu for Never Been Kissed will pop up for a few seconds prior to the real Fight Club menu.

As you are writing your reviews of the Fight Club 10th Anniversary BD, please feel free to let your readers know about this prank and Fincher’s intentions.

Fincher should have taken the joke the extra mile and substituted the entire Never Been Kissed movie for Fight Club as some sort of anti-materialist, marketing-media complex deconstruction statement.


Edit Your Comment

  1. adamczar says:

    I’m sure I get the joke… it just seems like more of an inconvenience than anything.

    • amberlink says:


      Maybe it’s me, but I fail to see the humor in this. It just seems a bit childish and stupid. Okay, a LOT stupid.

      • admiral_stabbin says:

        @amberlink: Wait, are you describing the movie itself or the menu gimmick?

        I know you meant the menu gimmick…which I actually find 100x more endearing than the movie.

  2. Red Cat Linux says:

    The thing is, I would have missed it. I tend to pop in the disc and then walk around and do other things while the FBI warning shows and what not.

    I don’t come back into the room until the menu is fully loaded.

  3. apd09 says:

    and I bet one of the extra features is all of the still shots of naked men spliced into the movie.

  4. Cameraman says:

    This kind of thing totally fits into the asthetic of the film, though.

  5. Smashville says:

    Hahahaha. So funny, I’m not buying it.

  6. valleygirl_18002 says:

    It would have been more clever if they inserted a frame from a porno, as they did in the movie. They could have superimposed the director’s head somewhere.

  7. h3llc4t, breaker of office dress codes says:

    Not as subversive as I’d ultimately like, but still: GG, Fincher.

  8. mavrick67 says:

    you broke rule one and rule two . . .

  9. h3llc4t, breaker of office dress codes says:

    I haven’t been pranked like that since grade school.

  10. lucky929 says:

    I feel like this is one of those things that would be amusing the FIRST time you tried to watch it. Subsequent times would just be another few seconds between you and your movie night.

    • rekoil says:

      @lucky929: Most Blu-Ray players have persistent storage, so it should have been quite easy to save a “stopfile” of some sort to only show the gag the first time the disc is inserted into that drive. No clue if they actually did that or not.

    • pharmacyfires says:

      @lucky929: Key word here is “few seconds.” Really? Is it that big a deal?

  11. vladthepaler says:

    A better gag would have been to reshoot the movie with Drew Barrymore in the lead role.

  12. Trai_Dep says:

    The 10th Anniversary Fight Club Soup tasted awfully… Salty as well.

  13. thehouserules says:

    Practical jokes aren’t funny when you have to explain them in a press release.

  14. kaceetheconsumer says:

    What kind of weird freak am I that I enjoyed both movies? Okay, Fight Club way more than Never Been Kissed, but still.

    Know what would be awesome? Ever After 2: Danielle Kicks Ass. Keep her in the big flumphy dresses but let her go around the countryside beating the snot out of nobles who are mean to their serfs.

    But then, my real fantasy movie is Wolverine: The Musical, in which Hugh Jackman sings, dances, slices, and dices in a ripped tank top. Oh, except for the scene where he cleans up real nice into a tux…which then gets ripped off in another musical battle.

    What can I say…I’m a nerd and a girl at the same time.

  15. Mike8813 says:

    Kinda wish the gag wasn’t spoiled for me. I was planning on buying that blu-ray soon.

  16. Riff Raff says:

    Meh. The movie sucks balls anyway. Those who returned the disc were doing themselves a favor. The book is far, far superior.

    If you haven’t done so yet, read the book. Then watch the movie. I guarantee the ending will leave you seething and wondering what the hell Fincher was thinking.

    • pecan 3.14159265 says:

      @Riff-Raff: Oh no he din’t…

    • h3llc4t, breaker of office dress codes says:

      @Riff-Raff: I’m having a hard time tracking down the interview, but Palahniuk has commented that some elements of the film, particular some character developments, are improvements upon the book. I consider Fight Club in the same way that I think of Do Androids Dream of Electric Sheep?/Blade Runner: one based upon the other, but two entirely different works of art, both worthy in their own right.

  17. baristabrawl says:

    There is male nudity in this movie? OMG! Now it’s my favorite movie, EVER. And I’ve never seen it.

  18. ImADick says:


  19. GarretN says:

    Here’s a concept, if you don’t like it, don’t buy it. Personally, I agree that the joke plays into the theme of the movie. If you don’t like the joke, the movie probably isn’t for you.

    If you don’t mind the joke, but it annoys you, you’re probably the type of person that would only watch this movie once a year at most anyway — and in that context, a few seconds won’t kill you.

    If you’re the type that can watch this movie over and over, you need help anyway. ;)