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The End of .99 Pricing? Some British stores are dropping .99 pricing and rounding up to an even pound because "consumers are no longer fooled" by the slightly price and may actually appreciate the honesty of a "round pound." We'll see if retailers in America test this out for themselves. [Consumer Reports Money]
The End of .99 Pricing? Some British stores are dropping .99 pricing and rounding up to an even pound because “consumers are no longer fooled” by the slightly price and may actually appreciate the honesty of a “round pound.” We’ll see if retailers in America test this out for themselves. [Consumer Reports Money]
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