It’s a time-honored tradition in retail to show shoppers just how much a deal they are getting by showing the “list” price next to the price the customer will actually pay. It’s a practice that online sellers, who can often offer deeper discounts than bricks-and-mortar stores, frequently use, but it looks like Amazon is quietly shifting toward showing shoppers only one price.
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always on sale
Is Amazon Removing List Prices From Product Pages?
By 7.6.16
We Can Blame Ron Johnson For The Wave Of ‘Perpetual Sale’ Lawsuits, Maybe
By 2.5.16
In the last few years, consumers, usually based in California, have been filing lawsuits against retailers and their outlet stores alleging that “suggested” and “original” prices on items are pretty much just pulled out of the air. Seeing the amount or percentage that we saved is thrilling for some shoppers, but those “original” prices were never official prices. Whose fault is this? Former JCPenney CEO Ron Johnson, maybe. [More]
Kohl’s Math Means Percentages Don’t Make Any Sense
By 1.4.16
In retail, Target Math is when one of two things happen: an item on sale isn’t actually marked down (sometimes it becomes more expensive) or an item becomes more expensive when you buy it in greater quantities. Maybe we need to start tracking a new variant called Kohl’s Math, where percentage-off signs don’t actually reflect the “sale” price that they’re supposed to. [More]
