Why so serious? Can all these companies really be taking all of these incidents as seriously as they say? Or is “taking it seriously” really just “disaster ketchup,” an all-purpose phrase you can toss on any situation and mask the underlying bad taste it leaves in your mouth? We have no idea, we just know that as long as companies keep messing up, “taking it seriously” will still be with us. However, we have our own policy about “taking it seriously” on Consumerist, which you’ll have to watch this video of me inside the Consumers Union anechoic testing chamber to find out. And if it’s a policy you agree with, shove some bucks in our tipjar at donatetoconsumerist.com.

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