Gothamist has some photos of 175 Water Street in NYC — which until recently proudly displayed the name and logo of the American International Group. What happened?

Well, it seems that there’s a little rebranding going on. Click here to see what the building used to look like.

AIG told the NY Post that “the company had decided to replace the large AIG sign — outside the entrance to its property-casualty offices — as part of its plan to change that operation’s name to AIU Holdings Ltd”

From the NYPost:

A rebranding to distance the giant insurer’s sprawling operations across 130 countries away from the AIG name are likely to continue.

“I think the AIG name is so thoroughly wounded and disgraced that we’re probably going to have to change it,” Liddy told a U.S. House of Representatives subcommittee last Wednesday.

Any suggestions for him?

No AIG Here! Financial District Building De-AIGs Facade [Gothamist]
(Photo:Dan Albanese)

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