Grocery Growth Ray To Hit Ketchup, Chips

A grocery growth ray is set to hit a popular condiment and several kinds of baked corn with names ending “tos.” To push the brands as being good values, Heinz will be selling slightly larger ketchup bottles, and Frito-Lay is adding 20% to Tostitos, Fritos, Cheetos and Doritos – without raising the price. Unlike the grocery shrink ray, you can bet this change will be loudly trumpeted on the package.

Consumer-Goods Makers Heed ‘Paycheck Cycle’ [WSJ] (Thanks to RandomHookup!)

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