Does Sigmund Freud Do Graphic Design For SunnyD?

Reader Kyle would like to share his thoughts on the redesigned “SunnyD” logo:

I over at the bottle and noticed an obvious design “flaw”. Take a look, I found it pretty funny, but I’m sure there’s a graphic artist somewhere boasting how he put a phallic symbol on a bottle of juice sold world-wide.

Pardon us, we’ll be over here trying not to giggle and point.


Edit Your Comment

  1. Riddar says:

    Ah, the hilarious trend continues…



  2. Parting says:


  3. rwakelan says:

    That’s a pretty big stretch to me… The S would need to be closed on the back in order to resemble it…

  4. booksy says:

    Wow. I almost didn’t see it until I did that squint at the picture thing for the 3D pattern pictures.

  5. timmus says:

    Of course the real travesty of Sunny D is when you look over to the right-hand side of that image. There’s five lines of ingredients. Here’s the first two ingredients: water, and high-fructose corn syrup. Sunny-D is one of those “things that should not be”.

  6. DeleteThisAccount says:

    3 percent juice! :)

  7. timx says:

    makes one wonder – are the marketing to kids…..or moms?

  8. Quilt says:

    Well what did everyone think the “D” stood for? Vitamin D? Don’t be riDICKulous. Har har har.

  9. I’ll be the first to say, I’m not seeing it. I feel left out, I can’t point and laugh too.

    I need more coffee, being up for 1/2 an hour isn’t workin for me.

  10. TomCruisesTesticles says:

    I’ll take real juice over fruit flavored water any day. And anyway, who cares? If anyone complains about this, as far as I’m concerned, that makes them the pervert with the overactive imagination. I can see all the elementary school kids having fun with this-those were the days

  11. yetiwisdom says:

    Sunny D is disgusting – perhaps the logo is to illustrate the shafting you are getting when you purchase their product?

  12. MikeB says:

    Hmm, not seeing anything either.

  13. MPHinPgh says:

    It’s a bit of a stretch (no pun intended), but its clearly phallic…

  14. SkokieGuy says:

    Kyle needs some hobbies.

  15. Rectilinear Propagation says:

    @verucalise: The text in the logo is throwing me off. I stared at it a moment before scrolling down to see if I could spot the problem without being told what it was.

    I couldn’t.

  16. snobum says:

    I didn’t see it at first because I was focusing on the picture behind the text. Look at the “SunnyD” text itself to find it.

  17. aerick says:

    I think i see it!!! I think it might be ” Don’t store in direct sunlight”. I hope I didn’t ruined it for all !

  18. Once it was suggested, I saw it immediately – now I’ll never be able to avoid it. Thanks. :(

  19. JanetCarol says:

    Your mind is in the gutter. . . . . . and apparently so is mine.
    Look at that citrus wienie

  20. Applekid ┬──┬ ノ( ゜-゜ノ) says:

    Let’s hope the Grocery Shrink Ray doesn’t start impacting THAT body part.

  21. PsychicPsycho3 says:

    Lolz. Freud ftw.

  22. IphtashuFitz says:

    The blue wave of water underneath also looks to me like an arm with a hand holding up the ‘D’.

  23. homerjay says:

    Oh man, thats a HUGE stretch. Kyle clearly has issues if he’s seeing that.

  24. ehlaren says:

    If you’re still not seeing it. Replace Sunny D white text with the blue background and then look at its shape.

  25. PinkBox says:

    I saw it, but I don’t think I would have noticed it if I wasn’t looking for it.

    It is kind of a stretch to suggest it was done intentionally.

  26. skitzogreg says:

    I’m with everyone else who says this one is a stretch.

  27. SpdRacer says:

    I think Kyle has issues, that is a stretch. I am not saying that is what he wanted to see, but…

  28. meg9 says:

    I don’t see it either. Maybe its like one of those 3d pictures from the 90s.

  29. esd2020 says:

    I think you see what you want to see, submitter.

  30. jonathan. says:

    @rwakelan: Really? There’s the 00 and the 7 in perfect place, even if it’s not a completely closed circle. No one said it looks like a picture perfect representation. It definitely resembles it closely.

  31. DeeJayQueue says:

    Sometimes a juice bottle logo is just a juice bottle logo.

    If you have to look that hard to find penis in your life, you’re doing it wrong.

  32. MyPetFly says:

    Get a grip… : )

  33. mariospants says:

    It’s a little odd that the blue outline around the central letters is so solid and not conforming to the outline of the actual text… even the “100%” and “non-carbonated” text outline hugs the shape of the font… If you see this logo from a distance, maybe people would notice it… anyway, it’s a shitty shitty logo, very crappy graphic design all-around.

  34. harvey_birdman_attorney_at_law says:

    It does not resemble a cock. Claiming everything that is vaguely tube-like is an unconscious representation of a penis is lame.

  35. Fredex says:

    Sometimes a label is just a label.

  36. humorbot says:

    Uh huh. And the logo for Smuckers Uncrustables looks like a labia. What of it?

  37. TheWaffle says:

    “Sunny D! It’s fucking delicious!”

  38. Rectilinear Propagation says:

    @karasu is my homeboy: There’s a 7?

  39. xwildebeestx says:

    who doesn’t love a giant cock that spews day-glo orange sugar water all over 8 year-olds?

  40. maneki neko says:

    You know, sometimes a logo is just a logo.

  41. MayorBee says:

    It’s a schooner!

  42. vladthepaler says:

    If that’s a phallic symbol, you’ve got pretty small testicles.

  43. JessicaJessica says:

    I had to study the ad for a good 5 minutes and then read the comments before I was able to see what he was talking about. So, not too obvious IMO. Or maybe I’m just tired today …

  44. thewriteguy says:

    At first I thought we were supposed to look for an accidental Goatse.

  45. cmdrsass says:

    Does the submitter must spend a lot of time thinking about penises or something?

  46. MotherFury says:

    Maybe it’s because I haven’t seen one in a while and I may have forgotten what they looked like, but I don’t see it…

  47. macinjosh says:

    Kid 1: Whaddya got?

    Kid 2: Let’s see. Soda…OJ….purple stuff…a cock…

  48. LordieLordie says:

    you guys have a vivid imagination.. you see phallics everywhere.. :)
    “Sometime a logo is just a logo”

  49. exkon says:

    I guess it must be one of those optical illusions or something because I could not see it all until someone in the comments pointed where to look.

  50. SuffolkHouse says:

    Problem with this is that subliminable marketing does not work. So who cares if they have a cock on the label.

    Maybe soon they will have a MILF sale ( I. L.ove this F.ucking Sunny Cock!).

  51. Optimistic Prime says:

    I’m almost a king of filthy minds, and I didn’t see it until I read the comments. Though all the mentions of “stretch” make me think it’s time to click on that e-mail in my spam folder…

  52. OK I see it. But I agree with the rest of the comments… big stretch.

  53. SigmundTheSeaMonster says:

    Orange you glad its not a penis?

    BTW, SunnyD has got my vote for worst tasting liquid ever sold. The only orange flavor is the label!

  54. RodAox says:

    So much for the profanity software that removed vowels… To be honest I am more concerned about the “Orange Flavored Citrus Punch” what ever happened to regular orange juice… for that matter how in the hell did cranberry get into all the other juices…

  55. Pizza_Guy says:

    This is right up there with the topless Land O’ Lakes butter girl and the naked man on every pack of Camels. Then again, Camel has a mascot with a wizard’s sleeve for a mouth, so I doubt they care too much.

  56. KyleOrton says:

    I hope they stock this next to Tang.

  57. theblackdog says:

    @Pizza_Guy: Look Lisa, I can make the Lakeland lady have boobs!

    Dirty, clean, dirty, clean.


  58. weakdome says:

    @SigmundTheSeaMonster: hahahahahaha you win this round!

  59. ehhh says:

    This had me confused for a good minute before I saw it. I think Kyle’s got penises on the mind.

    Hey, at least the water isn’t cascading out of the ‘D’.

  60. seanSF says:

    I really had to work to see the phallicity (yeah, I went there). Maybe it’s because I can’t recognize it without a 12-inch shaft. Haha! I kid.

    Small penises make God cry.

  61. warf0x0r says:

    I’d rather have purple stuff.

  62. Can’t wait to put it in my mouth!

  63. springboks says:

    @Riddar: I’m not sure about the OGC logo (Re: the wikipedia link)

  64. Murdermonkey says:

    Sunny D and cock both give you nasty viscous loogies.

  65. Dinion says:

    Well if we’re going to imagine that the letters are phallic then lets consider the oval image that it is superimposed on, if you consider the scale thats one small dick, either that or I just have a dirty mind ;)

  66. stchoo says:

    A fitting logo for the Nectar of the Tards.

  67. captadam says:

    Whooooa DUUUUDE you got some SUNNY D!!!

    When I was a teen, I never found Sunny D to be cool.

  68. AgentTuttle says:

    Does it still contain vegetable oil? The text is too small.

  69. Landru says:

    @seanmcleary: I loved that show!

  70. jonworld says:

    It took me 5 minutes of squinting and reading comments to figure this one out. I’ve definitely seen more obviously phallic logos.

  71. There's room to move as a fry cook says:

    Not nearly as blatant as the Arby’s logo.

  72. Dillenger69 says:

    Is there a Lemon Party flavored variety?

  73. reznicek111 says:

    It’s not a phallic symbol, it’s a … slumping “lighthouse.”

  74. Mr.SithNinja says:

    Yeah, the guy who pointed this out REALLY needs to get out more. On the other hand I guess we now know why they always put 100% Vitamin “C” on the bottles.

  75. rlee says:

    I’m with the majority — it’s a real stretch.

    Dreadful, artificial, chalky-tasting stuff, anyway. Give me Tampico Citrus Punch any day.

  76. xthexlanternx says:


  77. raygun21 says:

    or it could be a smiling mouth–ya know, like the amazon logo.

    but hey, i guess if you really want to see a dong….

  78. floraposte says:

    @ehlaren: If you think making it all blue makes it look more like a real penis, I’m afraid of you. Or for you, depending.

  79. picardia says:

    I didn’t see it. Then I saw it. Now I will never be unable to see it.

  80. Elvisisdead says:

    @timmus: Just for the record:
    Water, High Fructose, Corn Syrup and 2% or Less of Each of the Following: Concentrated Juices (Orange, Tangerine, Apple, Lime, Grapefruit). Citric Acid, Ascorbic Acid (Vitamin C), Beta-Carotene, Thiamin Hydrochloride (Vitamin B1), Natural Flavors, Food Starch-Modified, Canola Oil, Cellulose Gum, Xanthan Gum, Sodium Hexametaphosphate, Sodium Benzoate To Protect Flavor, Yellow #5, Yellow #6

    Canola Oil? Seriously? What in the hell is canola oil doing in *any* beverage?

    I mean, you’d almost be better off with a bottle of water, a fistfull of sugar and a grape to lick.

    There’s no way that they can take the high ground over cola or purple stuff.

  81. synergy says:

    I almost didn’t see it until I noticed the shape of the letter D. That’s a real stretch in my opinion. You have to be one of those people who sees penises everywhere to have it jump out at you on this label…

  82. synergy says:


    Hey, at least the water isn’t cascading out of the ‘D’.

    I’m glad I’m not the only one who had this thought. :D

  83. Confuzius says:

    I imagine Sunny D factories as horses being fed only orange juice for months straight, once they’re sufficiently flushed of anything else in their system workers start to collect the citrusy horse piss and rebrand it as Sunny D.

  84. NoLongerInUse says:

    Two garbage, childish posts in one day. Great job Consumerist.

  85. lannister80 says:

    Not very obvious. I also think it’s a stretch.

  86. SharkD says:

    Obviously, inspired by SuperBad:

    Mildly NSFW:

  87. Farquar says:

    @MikeSims: I like childish. I like garbage.

    Why must we be so serious? If the site did not do the childish and garbage it wouldn’t be very popular.

  88. Voiceoftreason80 says:

    When I sent this I never expected the response.

    To those who cant see it… come on really? Its right there stareing you in the face.

    To those who think its a stretch…. of course it is. Give me a break though… you really dont think it looks a little like a penis?

    To those who called me immature…. get a sense of humour. If you cant laugh at this, Im sorry but you must lead very unhappy, dull lifes.

    To those who got the JOKE and made their own… thank you. That was the intent in the first place.


    P.S. I love Sunny D

  89. BrianDaBrain says:

    By this logic, any phrase that ends with a capital “D” could be phallic. I’d say Mr Kyle’s mind was somewhere between gutter and sewer at the time he saw this label.

  90. Voiceoftreason80 says:

    Call me childish or immature… thats fine. But when I sent this in it was meant as a joke. Why are so many of you taking it serious?
    Thanks for all of you who posted jokes. And for the record I like Sunny D. I doubt its any worse then Coke or Mt. Dew.


  91. lingum says:

    Sunny D and Mountain Dew = Tard juice.

    Both contain vegetable oil, BTW.

  92. drjayphd says:

    …it’s a rocket ship!

    + Watch video

  93. Aresef says:

    Sunny Delight, as it was once called, always tasted like piss. I knew it back when I was a kid and they’d try to make me drink it. Hell no, give me real orange juice. My parents had no problem with that.

  94. Bearcat44 says:

    @Confuzius: “citrusy horse piss”

    Well, they couldn’t call it “Barbaro’s Own.”

  95. BytheSea says:

    Rdcls. Grw p.

  96. varro says:

    I was thinking Goatse too.

    3% Juice, and 97% HFCS!

  97. The_IT_Crone says:

    (Chief Wiggins voice): That’s a heck of a stretch there, Lou.

    More like the people VIEWING the image as sick are the ones having a Freudian moment.

    /blaming the OP? :)

  98. ShariC says:

    Even after having it explained, I don’t see it. Maybe I’m too literal.

  99. retox says:

    Theres a VERY obvious phallic usage on every Planters milk chocolate covered peanuts/cashews .99 bag, simply turn it upside down and its now time for oral phallic pleasure!


  100. ninjatoddler says:

    So SunnyD makes cheap salty drinks?

  101. @TheWaffle: For some reason, that made me laugh really hard.

  102. FLConsumer says:

    Not quite seeing it here….

    @Shivpics: Don’t say hard…

  103. stegosaur says:

    And the sunburst in the background is clearly a vagina dentata. Sounds to me like someone has some mommy issues.

  104. Jesse in Japan says:

    Sometimes a SunnyD is just a SunnyD.

  105. Phydeaux says:

    @: Bonus points for Fruit Fucker Penny Arcade Reference.

    Drink my juice! IT’S FUCKING DELICIOUS.

  106. billbobbins says:

    I had a friend who designed custom graphics for an engraving company. She was constantly adding in various body parts into logos or pictures that would be engraved onto trophies and plaques (funny that law enforcement was one of their biggest customers). This kept her entertained during her boring day. Some you would never spot unless she told you. “Congratulations on your 25 years of service, Officer Bob. We present you with this plaque to be mounted prominently in your office.” And there was a male organ embedded in the department’s shield.

  107. outsdr says:

    Not seeing it.

  108. Anonymous says:

    timmus, I hope the further hilarity that two important components of ANOTHER fluid (related to the symbol) are water and fructose is not lost on you. Nor anyone else on this forum, now.

  109. Grrrrrrr, now with two buns made of bacon. says:

    I think that’s a pretty big stretch.

    Sometimes a chemically manufactured juice drink simulant is just a chemically manufactured juice drink simulant.

  110. Voiceoftreason80 says:

    When I sent this I never expected the response.

    To those who cant see it… come on really? Its right there stareing you in the face.

    To those who think its a stretch…. of course it is. Give me a break though… you really dont think it looks a little like a penis?

    To those who called me immature…. get a sense of humour. If you cant laugh at this, Im sorry but you must lead very unhappy, dull lifes.

    To those who got the JOKE and made their own… thank you. That was the intent in the first place.


    P.S. I love Sunny D

  111. Teknojunkie says:

    If that’s the effect of 100% Vitmin C, send me a truckload!

  112. JeannieGrrl says:

    Dude needs serious help maybe. I bet he sees breasts in his Wonderbread…

  113. ChristianAgamemnon says:

    God, I had to look at the comments to figure out what the Freudian connection was, and even then it was difficult to see.
    And I was looking long and hard :)

    Get ideas on sharing photos from people like you. Find new ways to share.