The 10 Most Reputable Companies In The U.S.

The Research Institute has compiled a list of the most reputable companies in the U.S., “calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.” (Then they do some statistical stuff to it.) Coming in at #1 is Google, which we think is remarkable considering how much data the company has managed to collect over the past several years, and continues to collect with new record-keeping initiatives like Google Health.

Below is the top 10 list, but check out the full list of 75 companies for some interesting surprises, like Hewlett Packard coming in at #18 (right behind Apple!) despite the horror stories we’ve seen from Consumerist readers.

Global Pulse Score
Company 2008 Rank 2008 2007 Change
Google 1 85.23 New N/A
Johnson & Johnson 2 83.48 78.80 4.68
Kraft Foods Inc. 3 82.79 81.07 1.72
General Mills 4 81.34 New 0.00
Walt Disney 5 81.22 78.37 2.85
United Parcel Service 6 81.05 80.06 1.00
3M 7 79.79 75.06 4.73
Xerox 8 78.44 New N/A
Colgate-Palmolive 9 78.04 New N/A
Texas Instruments 10 77.22 New N/A

“The 75 Most Reputable Companies in the U.S.” [Forbes] (Thanks to Rick!)

“RI Hall of Fame” [Research Institute]
(Photo: Getty)