McDonald's Remote Ordering System Is Gaining Popularity

In 2006 we reported that McDonald’s was testing a system in which drive-thru orders were being taken by employees at a remote location, usually in another state altogether. Nearly 2 years later, the system has proven successful in some areas and is being used in over half of the McDonald’s in Hawaii, according to KITV. Apparently, the system enhances the speed and accuracy of orders and most customers don’t even realize the difference. More, inside…

The article says,

McDonald’s began trying the idea four years ago in Illinois and Missouri. Out-sourcing drive-through order workers began in Hawaii two years ago. Recently it has expanded.

KITV went to one drive-through Wednesday and found the company is still working out the kinks. At the Keeaumoku Street McDonald’s, the people taking drive-through orders were in another time zone. “I am currently talking to you from El Paso, Texas, sir,” the drive-through operator said.

KITV asked the Texas call-takers if they are having a difficult time understanding people from Hawaii. “We’ve been out here for about seven months, so it kind of takes me a while just to understand,” the worker said.

The long-distance call-takers send back the orders to the restaurant via the Internet. There the restaurant employees take the cash and hand over the food.

We suppose that fast food is meant to be fast, so if the system works then why not? Who hasn’t been to a drive-thru that could have benefited from a little more speed and accuracy?

McDonald’s Using Out-Of-State Workers For Drive-Through
[KITV] (Thanks to Gregg!)
Many Hawaii McDonald’s Drive-Throughs Use Workers In Texas [KITV]
(Photo: Getty)