Would You Take Your (Really Hot) Kid To The Abercrombie & Fitch Emergency Department And Trauma Center?

The once-popular—surely it isn’t still?—teenaged sexpot clothing store Abercrombie & Fitch is shelling out $10 million to build a new emergency room and trauma center at Nationwide Children’s Hospital in Columbus, Ohio. Now a group is speaking out against the idea of prominently naming the kids’ ER after the store, which the hospital has been hinting at in announcements. The reason the hospital is called “Nationwide Children’s Hospital” is because Nationwide Insurance gave it $50 million. Up next: the Budweiser End Zone Birthing Center, and then the American Apparel Teenaged Pregnancy Wing.

Research has shown a link between sexualized images of teens in the media and mental health problems in girls, including eating disorders, low self-esteem, anxiety and depression, according to the Boston-based Campaign for a Commercial-Free Childhood.

(Thanks to Darkwing Duck!)

“Group: Hospital should nix retailer name” [BusinessWeek/AP]
(Original photo before it got corrupted: D’Arcy Norman)