The once-popular—surely it isn’t still?—teenaged sexpot clothing store Abercrombie & Fitch is shelling out $10 million to build a new emergency room and trauma center at Nationwide Children’s Hospital in Columbus, Ohio. Now a group is speaking out against the idea of prominently naming the kids’ ER after the store, which the hospital has been hinting at in announcements. The reason the hospital is called “Nationwide Children’s Hospital” is because Nationwide Insurance gave it $50 million. Up next: the Budweiser End Zone Birthing Center, and then the American Apparel Teenaged Pregnancy Wing.