The Wall Street Journal says that Hydrox cookies (similar, but apparently superior in some way to Nabisco’s OREO cookies) have been discontinued by Kellogg, much to the dismay of Hydrox loyalists.
In 2003, without warning or announcement, Kellogg Co. killed off the cookie — by then rechristened Droxies — after failing to gain ground against the dominant Oreo, one of the country’s best-selling snack foods.
While aware that Hydrox cookies were becoming harder to find, many of their fans are learning only now they are gone.
“This is a dark time in cookie history,” wrote Gary Nadeau of O’Fallon, Mo., last year on a Web site devoted to Hydrox. “And for those of you who say, ‘Get over it, it’s only a cookie,’ you have not lived until you have tasted a Hydrox.”
We’ve never had this cookie, so we’re not going to pretend to care if it is discontinued, but we do remember what happened when, early this century, we went to the store and found out that Jell-O Pudding Pops no longer existed. It was not pretty. No, it was not. (They eventually came back, are they still around?) Also, we used to like TEAM flakes when we were very, very tiny. It’s bullsh*t that they discontinued that cereal. We don’t even remember what it tasted like, but it’s still bullsh*t.
So, Hydrox people, we feel your pain. Have you all tried launching an EECB (executive email carpet bomb) on Kellogg? To learn to launch an EECB, click here.