Florida Shopper Punched In Face In Black Friday Scrum

A shopper was punched in the face in the 1am scramble outside a Macy’s in Central Florida at the Altamonte Mall. Way to shop, indeed. “They couldn’t open the doors because there were too many people pushing,” Rhonda Wega told the Orlando Sentinel. “It was chaotic.” Once again we have a problem with outward-opening mall doors. Guess they need to invent futuristic inward-opening inward AND outward opening mall doors, or better cordon off the area immediately outside the doors.

Early Start to Black Friday [Orlando Sentinel]


Edit Your Comment

  1. DallasDMD says:

    Sounds like pepper spray would be useful for shoppers today.

  2. crnk says:

    sure, inward opening doors…….

    There is something called a building code…it ‘sort of’ mandates that doors open outward, so people can get out in an emergency

  3. l0stn0tfound says:

    @crnk: +5 pts

  4. overbysara says:

    so glad I stayed home today.

  5. humphrmi says:

    @overbysara: Me too. I was tempted by a 42″ Panasonic Plasma for a grand at BB, then drove by a nearby BB last night at 8:00 PM and people were already camped out (literally – in tents!) and I decided to play chicken. So today I log in to amazon.com today, actually about an hour ago (so fully 12 hours after BB opened this morning) and I find a similar quality Samsung for $1100. A hundred bucks for my sanity and five extra hours of sleep, what a deal.

  6. Falconfire says:

    Ummm the doors open out because in a emergancy doors need to be able to be pushed out…..

    This is a tried and true method too… a lot of people died for us to learn that the best doors open OUT of the building, not in.

  7. ElizabethD says:

    My Black Friday tradition: Leisurely breakfast, put the turkey carcass on to simmer for turkey soup tomorrow, start cleaning up the house in prep for Christmas decorating next weekend, go for long walk on beach with the dog. Perfect! Didn’t spend a penny. God, I feel smug and thrifty.

  8. blitzcat says:

    @ Humphami: Same deal, I wanted to try for one of the Toys ‘R Us $79.99 + tax Zune mp3 players, since one I had ordered from amazon wasn’t due until Dec 25. Well I went to the mall last night at 1am and saw the hundreds of people and thugs (our mall saw two people shot last xmas season in different incidents) and stayed in today. About an hour after I woke up, I got an email from amazon that the order shipped early. The price diff was less than $3, so it all worked out for me.

  9. Dr.Ph0bius says:

    Wow, they really have us trained well. We’ll even resort to violence for our “bargains…”

  10. trollkiller says:

    I hate crowds so much the only time I will shop a Wal~Mart is between the hours of 1am – 4am. There is no way in hell I would ever hit one of these fool buster… er … I mean door buster sales.

    I am betting on the “lousy” economy to make the retailers offer discounts closer to Christmas.

  11. jpx72x says:

    @crnk: To see how inward opening doors have killed a lot of people, check out the Cocanut Grove Fire and the Iroquois Theater fire.

  12. cryrevolution says:

    I never understood Black Friday. In this day & age, most “sales” are located on the store’s website anyway. Most of the time it’s the same sale or even better. Camping outside of Target at the butt crack of dawn seems just crazy to me. I kind of value my sleep, thank you very much.

  13. LatherRinseRepeat says:

    Camping out and pushing through crowds is dumb, unless you like doing that sort of thing. The smart consumer..

    – Gets a hold of the Black Friday ads ahead of time.
    – Compares prices to see if it’s really bargain.
    – If yes, then goes to the store and purchases the item(s) on Wednesday.
    – Enjoys Thanksgiving on Thursday.
    – Wakes up around noon on Black Friday.
    – Enjoys the rest of the day with leisure activities.
    – Then heads back to the store around closing time with the receipt and gets a refund for the difference in the regular price and Black Friday price.

    See. That was easy. No face punching involved! :-)

  14. btdown says:

    The problem here is not doors that open outwands, it’s animals and mutants that feel the need to be the first ones in a store at 1am. If you’re standing outside a store at 1am waiting for the doors to open, yall deserve a punch in the face (or two).

  15. Buran says:

    @crnk: Then why not make them swing both ways? Not difficult.

  16. Falconfire says:

    @Buran: You cant properly secure doors like that.

  17. Anonymous says:

    Who should we cater to, people desperately trying to save their lives during an emergency or morons feebly trying to save some money on Rock Band?

    Call me crazy, but I say the former. If people wouldn’t stampede into the fucking malls then outward swinging doors would be fine.

  18. trollkiller says:

    @LatherRinseRepeat: Does that really work, I would think they would have an exclusion on special sales.

  19. morganlh85 says:

    FYI: Inward opening doors at a shopping mall would violate building codes, and become a fire hazard. The reason doors to public buildings open outward is because when there is a fire or other emergency in the building, those same chaotic shoppers will want to quickly EXIT the building, and inward opening doors would prevent safe egress.

  20. SteveBMD says:

    Okay, I think we’ve put to rest the issue of inward- vs. outward-opening doors. Now, for the real issue… what exactly is a ‘scrumw’?

  21. EtherealStrife says:

    @humphrmi: I was #53 @ 2pm Thursday.

    @LatherRinseRepeat: You forgot:
    – finds out that store does not offer customer service on BF, for precisely the behavior you described.

    It might work for a place like Kohls, but major electronics dealers will shut down customer service or just flat out refuse to handle price matches for the one day a year. And in the week or so before the sale they’ll clear the floor of the Door Buster items. It could just be a regional thing, so ymmv.

  22. Comeaja says:

    @DallasDMD: Correction: Bear mace.

    I’m honestly surprised there weren’t any shootings like at the Playstation 3 releases. Buddy of mine saved over a thousand bucks on a plasma screen. If people would shoot for a 600$ toy… well, it dosent add up does it.

  23. SaraAB87 says:

    The smart person gets the ads ahead of time on bfads.net and compares prices, then if a deal is really a deal you go online and order the item as soon as the website puts the deal online, avoiding the crowds and hassle and getting the item for the same price, with possibly a small fee for shipping and handling. (Or order the item ahead of time for store pickup so that you can sleep in and go later and pick it up). Its well worth the small fee for shipping and handling rather than braving the crowds to get the item!

  24. Buran says:

    @Falconfire: Sure you can. The fact that architects don’t bother to do it doesn’t make it impossible.

  25. Buran says:

    @EtherealStrife: Ok, so link us to stores that exclude particular days from price match policies.

  26. Buran says:

    @SaraAB87: And the smart person finds out that the item is gone because the store fucked up and sold the gizmo to people who called the phone order line, and is therefore screwed.

  27. GitEmSteveDave says:

    @Falconfire: How about sliding doors? They open neither in nor out. They also have an emergency feature that will derail them to open outward. Stanley makes a few models.

  28. acasto says:

    What about doors on bathroom stalls? They open in so everyone can rush in and flush themselves out?

  29. Falconfire says:

    @Buran: I never said they where impossible, I said that they do not structurally secure right… but if you think your smarter than 100 years worth of engineers (since a architect would never design doors) then go right ahead and prove them wrong.

    Of course you couldnt even figure out which school of design actually would MAKE doors, but hey that doesnt mean much right?

  30. LatherRinseRepeat says:

    Yes, getting a refund for the price difference works. Check the Fat Wallet forums. It’s pretty common practice. If the store denies you the price difference refund, then just return the whole product. The key is to not open the box, since some stores will charge a restocking fee for opened items. And if they give you problems, then remember those two words.. Charge Back.

  31. EtherealStrife says:

    Best Buy: Lake Forest, Tustin Market Place, The District
    Circuit City: The Market Place, Lake Forest, and from current and former cc employees discussing store policies in bf forums
    Staples: Woodbury, Tustin (across the street from The District)

    = every store that I inquired at. First I’d casually ask one of the stocking guys about an item, and then I’d hit the manager to confirm. I was able to get the # they had at the location, though. The location I settled on had 36 of the laptops I was interested in, and the ad only listed a minimum of 15. It pays to be nice to the stockers.

    You should also inquire with local security about what is/isn’t going to be allowed. Tustin Marketplace warned me that they were going to crack down hard, and they did: the cops were arresting dozens of people for loitering when my accomplice cruised by there around 11pm. Lake Forest said they may/may not call police, depending on civility of people in line (they did in the end, but only had people move to their cars). The District just said no tents, and we didn’t have a problem. Well not until hordes of campers fleeing the TMP almost-riot congregated there and tried muscling into the front of the line.

  32. EtherealStrife says:

    @LatherRinseRepeat: The problem is, nobody gets the item that you tried to sneak by with. Store refuses to pricematch, you return it, black friday opening is over so one less happy camper. It wastes your time, the store’s time, and the time of the folks in line playing by the rules. Which is why some stores have stored caging their stock a certain number of days before black friday. Notably, every location I listed above.

  33. EtherealStrife says:

    @EtherealStrife: stored = started. We need editing power, dangit!

  34. mungojerry says:

    Getting a little hairy out there, eh shopper?

    Black Eye Friday it is.

  35. ShadowFalls says:


    They have many sliding doors out that can open outwards in an emergency. They do exist you know… Depending on where you live, it is building code for stores.

  36. Caswell says:

    Two points:

    1. While this behavior is not limited to Orlando, it should be expected there. A once nice city has been completely overrun by thugs. The “machismo” BS in that city drove me away a decade ago.

    2. Retailers are catching on to the price matching bit. I tried it at two different Target stores in the Melbourne, FL area. Without tipping my hand (I simply stated that I wanted to purchase the item, in this case the 37″ Olevia HDTV) I was told the item would’t be in stock until Black Friday. Pointing out that the in-store scanners and the Target web site showed the item in stock made no difference.

  37. doctor_cos wants you to remain calm says:

    This just points towards the growing evolutionary slide backwards for the animal known as man on this planet.
    Rudeness and the lack of civility towards your fellow humans so that you have a better chance at saving a couple bucks on shit you don’t need.

    Say it with me…”It’s called natural selection.

    Show me an identical sized frenzy to help those less fortunate instead of helping ourselves.

  38. chartrule says:

    Thank Gawd we don’t have “black friday” here

  39. Rahnee says:

    I was RELUCTANTLY FORCED in to the black Friday shopping frenzy this year. In past years my mother has tried to get me out of bed that early to go with her with no luck. But this year my wife was the culprit. She wanted a Wii this Christmas. GameStop was getting 15 of them. Problem was there are 3 GameStops in one town so each got 5 a piece. I camped on the sidewalk and was 3rd from the door. You would not believe the way people tried to walk up and just cut the line. All in all it was very civil though. If anyone tried to cut, those already in line “banded together”. It was Christmas camaraderie.

  40. therealhomerjaysimpson says:

    For the life of me, I just don’t understand this, but it’s hardly new…and I dare say not exactly newsworthy anymore.

    More than 20 years ago, my father had the misfortune of going to some now-defunct retailer (might have been Jefferson Ward) to pick up a bike as my birthday present. Problem was, it was in the middle of the first Cabbage Patch Kids craze. The store was putting out a shipment and it was madness. Fighting, kicking…all of the nonsense. It even made the local news that night.

    All for a stinking doll? It’s not worth it.

  41. CurbRunner says:

    Materialism breeds insanity.

  42. crnk says:

    Yes, that is an option. I also worked at a building that had those doors—in an all glass configuration, to boot. 1/2 in to 3/4 in solid glass and heavy as could be. The lock was on the kickplate and bolted into the ground.

    As for if these doors would be put on a mall–it depends if they are powered (as most mall doors are). If they are powered, I’ve never heard of a product that could do both directions that would be needed. If not, then no problem…

  43. BigNutty says:

    Our Black Friday tradition is to watch all the zombies trying to enter the door’s and to keep a running total of how many get trampled.

    Have you ever seen so many stupid people all on the same day? No wonder advertising is geared to people with a 5th grade education.

  44. ThyGuy says:


    That is totally brilliant thought, but you forgot to include something. If you do a chargeback, you MUST return the item back to the store on the same day. Failure to do so is sales theft, which is a felony in every single state and can get you five years in prison and up to 25,000 in fines.

  45. MYarms says:

    I’m really surprised more people didn’t get beat up or robbed in Orlando. In the parking lot of that same mall the cops busted a bunch of people for breaking into cars. When the PS3 came out, many people waiting in lines were getting shot or robbed at gunpoint. Its freakin ridiculous.

  46. larrys1690 says:

    Well, I hit the doorbuster sales Thursday at Kmart amd Friday at WalMart. Both times I went in looking for one specific item I had researched beforehand and had little difficulty getting in & out.
    Hit Kmart here in Daytona Beach Thurs. to get the advertised Olevia 32″ LCD set – got there a little after 5am for the 7am opening. Manager passed out slips to the first people in line at 6am for the limited stock items (wii, gps, tvs, etc) – could have actually gotten a wii if I wanted one…
    WalMart on friday was relatively civilized… Store was open and pallets were on the floor shrinkwrapped to keep us on good behavior. Got there at 3:30, found the item I wanted and browsed the store for an hour or so. When the frenzy started at 4:55 I grabbed the dvd player I wanted and was first in line at the checkout. Out of the parking lot and gone at 5:02.
    Stayed far away from the local mall, BB, and Circuit City. Now if I can just catch up on sleep this weekend…

  47. mungojerry says:

    I wonder how many of those lucky Xmas recipients of dirt-cheap Olevia 32″ LCD TVs will hook it up and enjoy the “HIGH DEF” experience they’re (not) receiving? What’s the stat – more than 50% of people with high def TVs without a high def source don’t realize they’re NOT watching HD?

  48. Trai_Dep says:

    @blitzcat: “The price diff was less than $3, so it all worked out for me.”

    Well, yeah, except you’re stuck w/ a Zune. :P

  49. witeowl says:

    @Falconfire: I don’t know that I agree. My store had doors that swung both ways. (Let me repeat: DOORS that swung both ways.) At the end of the day, we would bolt one door into the steel framework at the top and bottom of the door and the other door would bolt into the first. It was perfectly secure, unless someone brought a blowtorch to tear through the steel deadbolts.

    That said, these idiots will get themselves hurt in the cattle stampede no matter what doors are installed.

  50. atypical_13 says:

    People are greedy and businesses feed this with advertised specials knowing that people will flock by the multitudes for a chance to save a few dollars. Kind of like playing the lottery in some ways. I, myself have never been in a store on black Friday weekend….till this year. And that is because I ventured into the employment field of retail this year. Now I am looking to get the HELL OUT!!!

  51. mthrndr says:

    That’s what she gets for going shopping at 1 am. This black friday shit is ludicrous. More and more stores are opening thursday evenings – I guess they’re banking on people deciding that it would be better to go shopping than spend another hour after dinner with their dysfunctional families.