Honda Dealer Sends Out Scratch-Off Tickets Where Everyone Is a Winner

Here’s a typo you don’t see every day. A Honda dealer contracted the services of a direct mail marketing and promotions agency. The agency was supposed to send out 50,000 scratch-off tickets, one of which was the grand prize winner—entitling the customer to a cash prize of $1,000.

Sadly for the promotions agency… every ticket was a winner. They sent out about 30,000 of the tickets before anyone noticed the mistake.

No one is quite sure how Force Events Direct Marketing is going to make good on a $30 million mistake. We imagine it’s a little tense around the office this morning.

Too Many Winning Tickets [ABC 6 via Ad Age]
(Photo:Ian Muttoo)