Frucall upgraded its free instant comparison shopping service for cellphones so now all you have to do is send a text message. Simply text “fru” and the product barcode to a special number and get the results back by text.

Also, Frucall mWeb offers a “streamlined” version of Frucall.com for you to use on a web-enabled cellphone.

The text service is in beta. Registered Frucall users can email support@frucall.com to get access. — BEN POPKEN

Introducing Frucall Text [Frucall]

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