Customer Satisfaction At All Time High

Consumers, you’re satisfied? From CNN Money:

University of Michigan’s American Customer Satisfaction Index (ACSI) increased to an overall 74.9 score out of 100 in the fourth quarter of 2006, its highest level since the survey first started in 1994. That’s a gain of almost 2 percent from the previous year and a 0.7 increase from the previous quarter.

So who is winning and who is losing?

Home Depot raised their score, while Lowe’s dropped 5.1%. Lowe’s is still winning overall. “Elsewhere, consumers tabbed wholesale club operator Costco with the highest satisfaction numbers among retailers, while electronics seller Best Buy had the biggest jump in its score.”

In banking, Wachovia was the clear winner for the sixth year in a row. —MEGHANN MARCO

Customer Satisfaction Hits All Time High [CNNMoney]

(Photo: tellumo)

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