Burger King Is In The Video Game Business; Earnings Up 40% Thanks to XBOX

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"Burger King Holdings Inc., the world's second-largest hamburger chain, said Tuesday that quarterly earnings rose a better-than-expected 40 percent as an Xbox 360 video game promotion spurred sales in the U.S."
Yikes. Are those games any good? —MEGHANN MARCO

Who knew? Burger King’s XBOX promotion featuring games like “Sneak King” was a huge success, raising same store sales 4.4% in the US. From CNN:

“Burger King Holdings Inc., the world’s second-largest hamburger chain, said Tuesday that quarterly earnings rose a better-than-expected 40 percent as an Xbox 360 video game promotion spurred sales in the U.S.”

Yikes. Are those games any good? —MEGHANN MARCO

Burger King’s results get lift from Xbox [Burger King] [Photo: MrSnap]