Burger King Is In The Video Game Business; Earnings Up 40% Thanks to XBOX

Who knew? Burger King’s XBOX promotion featuring games like “Sneak King” was a huge success, raising same store sales 4.4% in the US. From CNN:

“Burger King Holdings Inc., the world’s second-largest hamburger chain, said Tuesday that quarterly earnings rose a better-than-expected 40 percent as an Xbox 360 video game promotion spurred sales in the U.S.”

Yikes. Are those games any good? —MEGHANN MARCO

Burger King’s results get lift from Xbox [Burger King] [Photo: MrSnap]