Desperate to squeeze dollars from every possible orifice, US Airways announced plans to turn air sickeness bags into revenue streams.

“They’re in every back seat pocket,” said spokesman Phil Gee. “We figure while it’s there, why don’t we make it multipurpose?”

Phil says Dramamine would be a “brilliant” prospect for the new eyeball space.

“Little things like that work,” said Michael Boyd, president of the Boyd Group, an aviation consulting group in Evergreen, Colorado. “Barf bags have a lot of shelf life — people aren’t barfing as much in planes as they used to.”

No word was offered about the portion of the population sickened by advertising, for whom the plan offers a sort of infinite, vomitous, feedback loop.

“Barfbag to Billboard” [CNN] (Thanks to Paul!)

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