Why bother to pay for product placement when you can just make a whole damn movie? Burger King and Crispin Porter & Bogusky agree and have announced their intention to bring the burger to the big screen.

Unfortunately, it sounds like the King himself will not appear. Instead, the action will focus on an apartment above a Burger King restaurant (a fast-food RENT?) Touch points are said to include, “Garden State,” “Napoleon Dynamite,” “Raising Victor Vargas” and “What’s Eating Gilbert Grape?” Filming begins this fall.

Harold and Kumar could not be reached for comment.

“Pens Flick for BK” [AdAge]

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