Does The Consumerist Douche?

No stranger to irony and hypocrisy–we’re not sure whether the combo serves as our grist or our mill, a potentially ironic paradox in and of itself–one reader pointed out that in our recent post, “Why Marketers are Douchebags,” we forgot to bag one douche in particular: ourselves.

We’re probably going to get in trouble for this but the voice of the reader is not to be suppressed. The freedom of the press may be a commodity growing scarcer with each of Bush’s successive steps down his carpeted halls and sagebrush trails, but far be it for us to add our hand to the gangbang pile clamping over the mouth of the everyday American citizen mule-tilling his 40 acres of fields of diamonds in the morning and checking into the Gawker media empire at lunch break.

Lincoln would totally kick our ass and he was a tall man.

So then, you, dear reader, have helped us stare into the void of marketing douchebags, and with horror and shock we find our own gimlet eyes starting back on the wings of a mirrored feminine hygiene product… after… the… jump…

Steve writes:

    “OK, I do like – businesses deserve a flick on the earlobe (or worse) when they do stupid stuff and tick customers off. Good. But I have to ask, what is with the “marketer douchebag” thing? Sounds a little generalized and strident to me, particularly when you look at those little boxes down the right side of the Gawker websites. Marketer douchebags? This from someone whose paycheck is, presumably, funded by them?

    But the bizzahhh part comes when you read the Gawker media kit –

    “It’s only recently, however, that the audience and influence of weblogs have become accessible to marketers. Gawker Media, an independent media company with a stable of titles in over a dozen categories, takes the weblog content formula and applies the business model of a traditional consumer magazine. Gawker itself, and other group titles such as Wonkette, display the brevity, attitude, and interactivity of the new format. It is this that has attracted such a young and influential audience. However, we also believe in traditional publishing values such as reliable publishing schedules, professional design, and a respect for the marketers whose sponsorship makes media viable.”

    Waaait a minute…that sounds like marketing!

    Just sayin,
    Steve (part of the young and influential gawker audience and, not surprisingly, a marketer douchebag)”