Time to Human, Banks, Day 1

We’ll be calling up the banks this week to see who’s the quickest at having a human pick up the phone.

For those playing at home, we apologize but this week the data is presented in seconds instead of minutes. For some reason, excel doesn’t like playing with a base 60 system this week.

Washington Mutual, despite launching a campaign recently touting their friendliness and how much they’re not old, white, bankers, performed poorly. And despite being overwhelmingly perceived as evil, Citbank was quick on the phone draw.

Last week we did airlines and before that, cell phone companies.