eHarmony Discriminates Against the Bibulous

Here’s another way to get into eHarmony’s secret love club.

Don’t drink.

One of the final questions reader Dave answered while filling out his eHarmony personality profile was “How much do you drink?”

“I, without thinking,” he says, “answered that I drink daily without even thinking that a beer with dinner makes me sound to them like an alcoholic.”

In its rejection letter, eHarmony wrote…

“Our matching model could not accurately predict with whom you would be best matched. This occurs for about 20% of potential users, so 1 in 5 people simply will not benefit from our service.”

Contrary to Seinfield, eHarmony believes that 20% of the population is undateable.

The problem may be more with user expectations. The letter also notes, “eHarmony is based upon a complex matching system developed through extensive research with married couples.” [emphasis added]. Don’t got to eHarmony looking for someone to go the show with you this weekend. Go there if you’re looking for someone to go with all the shows with you, for the rest of the forever of your life, until death do you part.

Dave asks, why doesn’t eHarmony just put the weed-out questions at the front?


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