Twinkles Cereal Ad

Why don’t they make cereal anymore like Twinkles? As this commercial shows, the box came with a storybook on the back, with such stories as “Sleepy the Baby Kangaroo” and “The Lion Who Loved Himself.” Oh wait, kids can’t read anymore. Rats.

In 1961, FCC chairman Newton R. Minnow declared television a “vast wasteland.” Twinkles was part of a trend that followed that tried to use animation and cartoons for educational purposes.

Seems like a much better idea than those asinine games and jumbles.

Sources: Exquisitely Bored in Nacogdoches, TV ACRES, Austin Chronicle.


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  1. AcidReign says:

    …..As a kid in the 1960’s who used to set his alarm clock early on Saturday morning to get up and watch cartoons, I did not appreciate Meddlin’ Minnow’s influence over MY wasteland! I despised those little nasty PBS-like bits creeping in like roaches. (School House Rock, In the News, etc.)

    Conjunction-junction, what’s your function?
    Hookin’ up kids and makin’ ’em run right!