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3.21.06 8:09 PM EDT By consumerist.com
advertising marketing pr mcdonalds billboards pr stunts spicy chicken sandwich
McDonald’s pulled a “guerilla” stunt to promote its new spicy chicken sandwich. As shown, a boring billboard was sprayed down with by a fireman with a hose from a fire truck.
Pretty cool and very effective.
Clever. Iconoclastic.
A conversation-starter.
We’re going to go buy a fire truck right now.[via]
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