McDonald’s Shady Anti-Spurlock Countermeasures

We hate Morgan Spurlock. Hate hate hate hate hate him. We swear to Buddha, 90% of this video of Mortal Kombat 3 fatalities is what would happen to him if John Brownlee ever, ever got his massive, Incredible-Hulk-like hands on the greasy little turd. The last 10% of the video — the part featuring Mortal Kombat 3’s Babalities — is what would happen if Ben Popken ever got the small, playdough-like lumps of his pudgy toddler’s fists on Spurlock. Such is our rage.

Why do we hate him? He’s everything we advocate against — irresponsible and duplicitous consumerist complaint. His various studies, “documentaries” and critiques are nothing but junk science lazily arranged to support presupposed conclusions. If you want more detail on that, flip through this blog. We’re sorry — we aren’t going to take dietary advice from a man who first made his mark paying people on MTV to eat dog feces.

Nevertheless, McDonald’s has had a PR nightmare on their hands ever since the release of Super Size Me… and now there are rumblings that a recent site that has been launched called 30 Day Dieters is actually being fronted by McDonald’s themselves. The site features the testimonies of people who ate sensibly at McDonald’s for thirty days and lost weight, and these accounts are real. But we’ve talked before about how companies are best served in their full disclosure of their marketing attempts on the Internet and the blogosphere. Doing otherwise just makes us trust them less, less likely to listen to their points.

Hey, McDonald’s — if you have something to say and have the proof to back it up, we’ll listen. But don’t try to fool us. None of us are as stupid as the corporate world seems to believe and we don’t need a Golden Arches slapped on the template to see through your patronizing charade.

Link: McDonald’s Spurlock countermeasures [Fast Food Nation]


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  1. Paul D says:

    I find it ironic that “Spurlockwatch” uses quotes from a tightly-scripted and biased documentary show like Penn & Teller’s Bullshit to refute sources cited by Spurlock for his…tightly-scripted and biased documentary show.

    I for one think Spurlock is pretty entertaining. I agree with his sentiment, though not neccessarily his methods.

  2. Clearly, Spurlock’s a polemicist, and the episodes of “30 Days” I’ve seen all have, um, plot holes. Perhaps all it’d take to make him as obnoxious a liar as Michael Moore (which is to say, about 1/20th as obnoxious a liar as right-wing-slapnuts-of-your-choice) would be as much money as Michael Moore makes.

    I’ve got better things to do with my time than to read a blog by someone employed by Fox News, though.

    I thought to myself, “Myself, I wonder if this chap might have an opinion or two about the Body Mass Index?”

    And whaddaya know, he does, and it’s the exact same brain-dead opinion all the rest of these corporate-cuddling (and, apparently, invariably very muscular) “opponents of the Nanny State” have – that, all appearances aside, Americans are not on average fat, and getting fatter.

    What a freakin’ surprise.