It’s not just nice to be nice, it also pays better.

“Don’t ever underestimate the intelligence of the American consumer, because he or she is far smarter than we often give credit for. … Garner a reputation for providing great customer satisfaction and you can charge a price premium…”

That
s from,
Satisfaction,
a new book by two execs at J.D. Powers and Associates, that place that
s always giving cars shiny trophies.

The book
s premise presents us with a paradox. If sites like The Consumerist are successful in making companies behave better, prices may rise. Also, we
d have nothing to talk about.

Thank god that
ll never happen.

The Customer is Always Right [Star-Telegram]

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