Here’s a dry bone to gnaw on this morning. Some research company called BIGresearch—didn’t spend a lot of research time on the name, apparently—has polled 15,000 folks to determine the influence of media on their purchasing decisions.

Now as you can see from the graphic, when you add in a product category things change up a bit, then change again when you add in age demographics. It’s almost like numbers mean something.

Unfortunately, the internet barely registers in the general sense, coming in at number 10, while word of mouth remains supreme. You should all tell you friends about this ‘internet’—they might like it.

BIGresearch Releases SIMM VII [MarketWire via CotC]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.