If televisions are plotting to overthrow their human masters and take their rightful place as rulers of the United States, it’s time. A Nielsen study shows that there are now more TVs than people in America.
demographics
You Like Video Games? Clearly, You Also Like Scantily Clad Women
By 6.19.09
Electronic Gaming Monthly magazine shut down earlier this year, leaving many disappointed fans. It’s what has happened to subscribers in the wake of the magazine’s death, however, that is problematic.
Go To The Black Macy's If You Want Plus-Sized Formal Dresses
By 12.17.08
Amanda couldn’t find a fitting formal dress at Macy’s. Macy’s said they don’t cater to her plus-sized demographic, she should go to another Macy’s, which caters to more black women, who tend to be larger.
Central Florida TV News Accuses Walmart Of Price Gouging Poor People
By 9.23.08
Local 6 news in Central Florida is accusing Walmart of setting their prices for sugar and other “staples” by demographic — charging more in stores where the population isn’t as wealthy as other neighborhoods. Walmart’s spokesperson claims to be offended by this accusation.
Study: Baby Boomers Are "Savvy Shoppers" Who Brand-Jump More Than Younger Generations
By 7.9.08
It’s time once again to play Categorize The Shopping Public, this time using a survey commissioned by TV Land to convince advertisers that its Boomer-centric programming is relevant. If you or someone you know is between the ages of 40-59, you won’t want to miss this very important message—but to summarize it for the ADD crowd, it seems younger folks are (slightly) more likely to choose a brand based on fashion and hype, whereas Boomers are (slightly) less brand-loyal and seek greater value. This runs counter to the conventional wisdom that younger consumers are savvier shoppers, and gives Boomers something to gloat over—before they forget what it is they’re gloating about. Ha ha! Old people are so old!
Ads For Gays Focus On Exactly What You'd Expect
By 1.7.08
Ad Guy #1: Okay, these gays have money. How do we get it?Ad Guy #2: They like wangs! And cross-dressing!Ad Guy #1: Done! [They high five.] Radar takes a look at eleven gayish ads that range from over-the-top crass to “Well, if you want to see it that way” coy.
Tivo To Start Sharing Demographic Data
By 11.8.07
As a product, Tivo is easy to love, even root for. As a company, they’re sliding further down that slippery slope of privacy invasion. According to the Wall Street Journal, today Tivo will announce that they’re going to start making detailed demographic customer data available to advertisers. They already sell second-by-second data on viewing patterns, but so far it’s been anonymous; now it will come with information about viewers’ ethnicity, age, income level, etc. As far as we know, they have no corresponding plan to compensate their customers for selling this data. [Update: It turns out Tivo is pulling the demographic data from a group of 20,000 volunteers, and the compensation is the chance to win a free Tivo. (Thanks, Megazone!)]
Research Says Nobody Believes the Internet
By 12.21.05
Here’s a dry bone to gnaw on this morning. Some research company called BIGresearch—didn’t spend a lot of research time on the name, apparently—has polled 15,000 folks to determine the influence of media on their purchasing decisions.
