what’s in a name?

Irish Burger Chain Goes After McDonald’s For Trademarking Every ‘Mc’ Or ‘Mac’ Name

Irish Burger Chain Goes After McDonald’s For Trademarking Every ‘Mc’ Or ‘Mac’ Name

Names beginning with “Mc” or “Mac” are incredibly common, but selling food using some variation on either of these could result in a cease-and-desist demand from McDonald’s. Now one Irish burger chain is challenging McDonald’s ability to claim a trademark on every Mc/Mac eatery everywhere. [More]

Mars Inc. Lawsuit Claims Consumers Might Confuse Chocolates For Supplements Brand

Mars Inc. Lawsuit Claims Consumers Might Confuse Chocolates For Supplements Brand

My, what a difference a few letters can make: Mars Inc. — maker of candy bars, chewing gum, and dog food — is suing Wisconsin chocolate company CocoVaa, claiming its brand could “confuse and deceive” consumers into thinking it is related to CocoaVia, a line of cocoa extract supplements and snacks produced by Mars. [More]

UPDATED: Yahoo, AOL Brands To Be Part Of Verizon’s New ‘Oath’ Thing

UPDATED: Yahoo, AOL Brands To Be Part Of Verizon’s New ‘Oath’ Thing

UPDATE: Yahoo Finance is now reporting that the Yahoo brand will, in fact, not disappear but will instead exist under the bigger “Oath” umbrella.

Two of the last vestiges of the original internet boom will soon be lost to history. Verizon will soon shove Yahoo and AOL under one, new — and entirely forgettable — brand name: Oath. [More]

Apple Now Rejects Apps With Names That Include Price Information

Apple Now Rejects Apps With Names That Include Price Information

Putting the price in the name of an item is just one way companies try to lure in potential customers, but app developers making their products available in Apple’s App Store will no longer have that option: The tech giant has begun barring developers from promoting the price of their apps in names or screenshots. [More]

(Agus Sutanto)/(GeorgeM757)

Say Goodbye To Virgin America: Company Name, Logo To Retire In 2019

Now that Alaska Airlines and Virgin America have officially gained approval for their $4 billion marriage, the couple is working out of all the little details of married life, including which airline will be taking the other’s name. To that end: The Virgin America name and logo will disappear, but not right away. [More]

Kona Brewing Accused Of Misleading People Looking For Hawaiian Beer

Kona Brewing Accused Of Misleading People Looking For Hawaiian Beer

What do the words “Liquid Aloha” bring to mind? Swaying grass skirts and leis, or the frigid New England coast? You’re likely thinking more “Hawaii” and less “New Hampshire,” which is why two beer drinkers are suing the parent company of Kona Brewing Co., accusing it of misleading consumers into thinking they’re swilling Hawaiian beer when it’s actually made thousands of miles away. [More]

quinn.anya

Study Claims That There’s A Decent Chance You Look Like Your Name

Have you ever met someone and immediately thought “You look like a Heather,” and then it turns out they person is actually named Heather? While you might want to believe you have some kind of psychic ability, you probably don’t. Instead, a new study finds that under the right circumstances people can often correctly match names to faces based on social perceptions.  [More]

(Nicholas Eckhart)

Tesla Motors Officially Changes Name To Simply Tesla

After refusing to fold to pressure from German regulators and consumer safety advocates to change the name of its semi-autonomous driving feature Autopilot, the electric carmaker is changing something — its official name, dropping the “Motors” and becoming simply “Tesla.” [More]

Ryan Dearth

Marijuana Companies Trading Stoner Slang For Mainstream Branding

Have trouble asking for an ounce of Purple Kush or Atomic Haze without feeling like the kind of stoner who would brag to his baked buddies about scoring some dank bud? Don’t worry, corporate branding is coming to save the day with acceptably bland product names. [More]

Yahoo

Yahoo To Kick CEO Off Board, Rename Company To Altaba — If Verizon Deal Goes Through

After losing 1.5 billion customer records in two different hacks, what can you possibly pull off for a third act? That’s what Yahoo is wondering right about now. Its answer? Throw the CEO off the board, change names post-haste, and hope that sweet Verizon acquisition is still on track. [More]

Faux Fish Company Ordered To Stop Using “Chickpea Of The Sea” Name

Faux Fish Company Ordered To Stop Using “Chickpea Of The Sea” Name

As more and more companies jump on the fake meat bandwagon, producing meatless burgers that bleed and now “vegan sushi” meant to mimic the experience of eating fish, it isn’t just consumers that are paying attention: established names in the meat industry are on the lookout for imitators, and ready to protect their trademarks. [More]

Supreme Court Will Hear Arguments On Validity Of “Scandalous, Disparaging” Trademarks

Supreme Court Will Hear Arguments On Validity Of “Scandalous, Disparaging” Trademarks

Federal law prohibits the U.S. Patent & Trademark Office from registering trademarks deemed “immoral, deceptive, or scandalous,” or that “disparage… persons, living or dead, institutions, beliefs, or national symbols.” This has resulted in disputes like the cancellation of the Washington Redskins trademark. This morning, the nation’s highest court agreed to hear arguments in a case seeking to throw that rule out. [More]

Jeanette E. Spaghetti

Bayer Could Drop Monsanto Name If Mega-Merger Gets Approval

When you’re spending $66 billion on a merger to create the world’s largest seed company, it’s understandable that you’d probably want to keep your brand’s name on the resulting mega-corporation, especially when your betrothed comes saddled with a name like Monsanto. [More]

piratejoes.ca

The Battle Between Trader Joe’s & Pirate Joe’s Rages On

Can you effectively recreate a supermarket by buying a bunch of that store’s products, shipping them across the border and selling them in a store with a deliberately similar name? That’s the question at the center of a years-long legal battle between Trader Joe’s and its Canadian lookalike Pirate Joe’s. [More]

Mike Mozart

If You Bought Egyptian Cotton Sheets From Target, You Might Be Getting A Refund

Target is breaking up with one of the world’s biggest textile manufacturers, claiming that the company was sending it sheets labeled as “Egyptian cotton” that were actually made with cotton of the non-Egyptian sort. That means refunds for customers who bought the bedding in question. [More]

(Agus Sutanto)/(GeorgeM757)

Alaska Airlines Might Not Drop Virgin America Name After Merger

Two months after Alaska Airlines put $4 billion on the table and bought up Virgin America, the soon-to-be fifth largest airline operating in the U.S. is spilling the beans — kind of — about its future, and that might include keeping the recently purchased carrier’s name.  [More]

Rhapsody Decides It’s A Great Idea To Rename Itself Napster

Rhapsody Decides It’s A Great Idea To Rename Itself Napster

There’s a new player in the streaming music scene, and it’s name is Napster. No, you have not been suddenly transported to your college dorm room, where you spent hours upon hours gleefully downloading mp3 after mp3: though it’s not exactly a new venture, streaming music service Rhapsody has decided to rebrand itself Napster, a service it owns, because why not? [More]

Brandon Evershed

Park City Residents Don’t Want Ski Resort To Trademark The Name “Park City”

When you have a business that’s in a popular tourist location, naming your establishment after the city is an obvious way to align yourself with that hotspot, thus, attracting said out-of-towners. That’s why one ski resort’s trademark application for the name “Park City” has the city’s other residents worried for the future of their businesses. [More]