(Nicholas Eckhart)

Tesla Motors Officially Changes Name To Simply Tesla

After refusing to fold to pressure from German regulators and consumer safety advocates to change the name of its semi-autonomous driving feature Autopilot, the electric carmaker is changing something — its official name, dropping the “Motors” and becoming simply “Tesla.” [More]

Ryan Dearth

Marijuana Companies Trading Stoner Slang For Mainstream Branding

Have trouble asking for an ounce of Purple Kush or Atomic Haze without feeling like the kind of stoner who would brag to his baked buddies about scoring some dank bud? Don’t worry, corporate branding is coming to save the day with acceptably bland product names. [More]

Yahoo

Yahoo To Kick CEO Off Board, Rename Company To Altaba — If Verizon Deal Goes Through

After losing 1.5 billion customer records in two different hacks, what can you possibly pull off for a third act? That’s what Yahoo is wondering right about now. Its answer? Throw the CEO off the board, change names post-haste, and hope that sweet Verizon acquisition is still on track. [More]

Faux Fish Company Ordered To Stop Using “Chickpea Of The Sea” Name

Faux Fish Company Ordered To Stop Using “Chickpea Of The Sea” Name

As more and more companies jump on the fake meat bandwagon, producing meatless burgers that bleed and now “vegan sushi” meant to mimic the experience of eating fish, it isn’t just consumers that are paying attention: established names in the meat industry are on the lookout for imitators, and ready to protect their trademarks. [More]

Supreme Court Will Hear Arguments On Validity Of “Scandalous, Disparaging” Trademarks

Supreme Court Will Hear Arguments On Validity Of “Scandalous, Disparaging” Trademarks

Federal law prohibits the U.S. Patent & Trademark Office from registering trademarks deemed “immoral, deceptive, or scandalous,” or that “disparage… persons, living or dead, institutions, beliefs, or national symbols.” This has resulted in disputes like the cancellation of the Washington Redskins trademark. This morning, the nation’s highest court agreed to hear arguments in a case seeking to throw that rule out. [More]

Jeanette E. Spaghetti

Bayer Could Drop Monsanto Name If Mega-Merger Gets Approval

When you’re spending $66 billion on a merger to create the world’s largest seed company, it’s understandable that you’d probably want to keep your brand’s name on the resulting mega-corporation, especially when your betrothed comes saddled with a name like Monsanto. [More]

piratejoes.ca

Can you effectively recreate a supermarket by buying a bunch of that store’s products, shipping them across the border and selling them in a store with a deliberately similar name? That’s the question at the center of a years-long legal battle between Trader Joe’s and its Canadian lookalike Pirate Joe’s. [More]

Mike Mozart

If You Bought Egyptian Cotton Sheets From Target, You Might Be Getting A Refund

Target is breaking up with one of the world’s biggest textile manufacturers, claiming that the company was sending it sheets labeled as “Egyptian cotton” that were actually made with cotton of the non-Egyptian sort. That means refunds for customers who bought the bedding in question. [More]

(Agus Sutanto)/(GeorgeM757)

Alaska Airlines Might Not Drop Virgin America Name After Merger

Two months after Alaska Airlines put $4 billion on the table and bought up Virgin America, the soon-to-be fifth largest airline operating in the U.S. is spilling the beans — kind of — about its future, and that might include keeping the recently purchased carrier’s name.  [More]

Rhapsody Decides It’s A Great Idea To Rename Itself Napster

Rhapsody Decides It’s A Great Idea To Rename Itself Napster

There’s a new player in the streaming music scene, and it’s name is Napster. No, you have not been suddenly transported to your college dorm room, where you spent hours upon hours gleefully downloading mp3 after mp3: though it’s not exactly a new venture, streaming music service Rhapsody has decided to rebrand itself Napster, a service it owns, because why not? [More]

Brandon Evershed

Park City Residents Don’t Want Ski Resort To Trademark The Name “Park City”

When you have a business that’s in a popular tourist location, naming your establishment after the city is an obvious way to align yourself with that hotspot, thus, attracting said out-of-towners. That’s why one ski resort’s trademark application for the name “Park City” has the city’s other residents worried for the future of their businesses. [More]

afagen

Our Government Has Somehow Managed To Suggest An Even Worse Name For The Sharing Economy

If you want to bash your head against the closest rock whenever you hear that a new service wants to be the “Uber of [fill in the industry],” you are not alone. Both the industry and the general public have struggled to come up with names for the new model of sharing cars, homes, etc.: there’s the sharing economy, the gig economy, and now, the government has its own idea for a term that might be worse than all the rest. [More]

Altria Sues FDA To Keep “Black & Mild” Name

Altria Sues FDA To Keep “Black & Mild” Name

Earlier this month, the Food & Drug Administration expanded its oversight of tobacco products, effectively banning the use of “mild” to describe cigars. That’s a problem for Altria Group, which makes the Black & Mild brand, and so the tobacco behemoth has sued the federal government to keep using the name. [More]

Thinking Of Recharging Your AC Unit? Here’s What You Absolutely Need To Know About Replacement Refrigerants

Thinking Of Recharging Your AC Unit? Here’s What You Absolutely Need To Know About Replacement Refrigerants

Someday soon(ish), it’ll be warm again in most parts of the country, and you might be thinking of giving your home or car air-conditioning a bit of a boost to prepare for the summer heat. Whether you’re working with an HVAC technician or doing it yourself, it matters what you’re using to recharge that AC unit, and some refrigerants are better left unused. [More]

Adam Fagen

Court: Apple Has To Share The iPhone Name With Chinese Accessories Company

A Chinese company that peddles purses and wallets bearing the IPHONE name has the right to keep selling those products, despite Apple’s efforts to keep the trademark all for itself. [More]

(David Paul Ohmer)

Judge: Macy’s Still Has A “Protected Interest” In Trademarks Of Retired Stores Like Marshall Field’s

Macy’s doesn’t necessarily want to sell anyone T-shirts bearing the names of department stores it’s bought up over the years, including Marshall Fields’, Lazarus, and six others, but according to a judge’s recent ruling, no one else can legally peddle clothing with those retired brands on them, either. [More]

Court Ruling On Rock Band’s Name Could Bolster “Redskins” Trademark

Court Ruling On Rock Band’s Name Could Bolster “Redskins” Trademark

In 2014, the U.S. Patent and Trademark Office canceled the trademark for the NFL’s Washington Redskins, deeming the term offensive and therefore not eligible for trademark. In July 2015, a federal court sided with the USPTO and ordered the agency to cancel the team’s trademark. But a ruling this week by an appeals court in Washington, D.C., adds a new wrinkle to this complicated and controversial issue. [More]

Hampton Creek: FDA Grants Condiment Dispensation, Eggless “Just Mayo” Can Keep Its Name

Hampton Creek: FDA Grants Condiment Dispensation, Eggless “Just Mayo” Can Keep Its Name

An ongoing battle about the nature of mayonnaise that began in November 2014 seems to have finally reached a peaceful resolution: the Food and Drug Administration has decided to allow Just Mayo, sold by Hampton Creek, call itself “mayo,” even though the vegan, eggless product technically isn’t mayonnaise, according to the government’s definition. [More]