Imagine you’re on the hunt for a new, affordable apartment in a big, expensive city. You’ve spent all day going from place to place, hoping to find one that even slightly resembles what the rental agent promises. Then you go check out a possible pad, only to find out there is an operational, pop-up Burger King inside. [More]
viral marketing
Is Greenville, SC, Actually Getting Jetpacks Or Is This Just Cruel Viral Marketing?
By 3.7.13
Earlier this week, billboards started popping up around Greenville, SC, advertising a new mode of transportation — or at least a form of transport that has been promised to us since the 1950s. [More]
Spot Fake Product Reviews By Looking For Marketing Speak
By 2.3.11
Online marketers are constantly trying to game the system by leaving puffed up reviews for their own products on online shopping sites. But they often leave tracks behind. One of the biggest is “marketing speak,” turns of phrase and words that no human would ever use to describe an actual experience they had. Coupon Sherpa says to look for the following red flags: [More]
FTC Wags Finger At Word-Of-Mouth Marketing
By 12.13.06
Companies using so-called “word of mouth marketing” must disclose who’s paying the shill’s bills, the FTC said Monday.
Consumerist on G4’s ‘Attack of The Show’ Tonight
By 6.20.06
We will be a talking head on G4’s Attack of the show tonight, Tuesday, June 20th. We will be talking about viral marketing. The two other floating noggins will be an unnamed Wired editor (they’re interchangeable, apparently) and Jordan Weisman, Chief Creative Executive of 42 Entertainment, a firm credited with creating the “I Love Bees” alternative reality game for Microsoft. No Douglas Coupland. He’s reportedly hanging out with some Belgiums who build entire religions out of Legos.
Gurls, Gurls, Gurls! Viral Ad Done Right
By 4.4.06
This viral ad for Lynx Anti-perspirant (slogan: “Making your armpits smell like a wild animal”) starts off with a coy British girl setting up her webcam to give her number to a boy she met at a party the previous night. She then performs an exotic strip tease for the camera, flashing parts of her body with her phone number written on it. Then her girlfriend stumbles through the door and they have a pillow and tickle fight. Then a roommate stumbles out of the shower and some cheerleaders walk in. And it just gets better from there.
Pherotones offers $6900.69 for Videos of Randy Ringtones
By 2.22.06
Despite being outed on The Consumerist and on at least one of the very blogs it advertises on, the Pherotones campaign continues, oblvious to its irrelevance.
Sprint Will Give Us a Free Cell Phone For Our Honest Bile
By 2.21.06
Sprint just approached us to be “Ambassadors.” Basically, Sprint gives us a free Power Vision Phone and service for six months in return for our “candid feedback.”
Cloaked Client Behind Pherotones Revealed
By 2.14.06
Fake BoingBoing interviews and declarations of Proof Found! complete with video followed, carefully throttled out by, as the adbloggers quickly gleaned, ad agency McKinney Silver in a viral marketing effort for an undisclosed client.
