Trojan is having a hard time building up a buzz over its free vibrators promotion — first New York City put the smackdown on the company in August after its giveaway got out of hand, and now Boston’s mayor is asking that Trojan Vibrations not set up shop in a public plaza. Mayor Tom Menino’s office wrote a letter to Trojan’s marketing company stressing the “family-friendly” atmosphere of the City Hall Plaza in a bid to put the brakes on the promo.
Any New Yorkers looking for a free buzz will be left frustrated, as the city shut down Trojan’s roaming pleasure carts bearing free vibrators yesterday after crowds at the carts grew too large, causing the city to shut it all down. Time to go drown your sorrows in two smaller sized sodas instead of one huge one, guys.
Lest you think that bright purple cart and the objects being handed out willy nilly on the streets of New York have anything to do with hot dogs, we’re here to warn you — Trojan is not the food business, it’s in the business of getting you to buy its vibrators. That’s why the company will be handing out 10,000 of its Trojan Vibrations vibrators on Wednesday and Thursday this week. Again, not hot dogs. Sex toys. Get it right.
No need to resort to flashy gimmicks or big marketing campaigns — if you want to sell condoms, just present an easy juxtaposition with a meaning that can’t be missed. A gas station is doing just that with a handmade sign showcasing two of its products.
Engadget reports that they have a leaked internal memo from Best Buy about a digital photo frame that shipped with a Trojan pre-installed