Global fast-food mega-brand McDonald’s has gone digging behind its metaphorical couch cushions this week after negative music festival-related publicity. A band exposed the company’s plans to not pay artists invited to play in its showcase at the South by Southwest Music Festival, even though it had budgeted to distribute free McDonald’s food and drink. Now, in an unsurprising move, McDonald’s will pay the bands that play in its showcase. [More]
sxsw music festival
McDonald’s Invites Indie Band To Sell Out For No Pay
By 3.5.15
The South by Southwest Music Festival is an annual event in Austin, Texas, where you can discover relatively unknown independent bands and absorb other forms of culture. Playing the festival can be a great opportunity, and McDonald’s apparently knows this. The duo Ex Cops received an invitation to play at the “McDonald’s Showcase” at this year’s festival. How much was the global mega-corporation going to pay the band? Well, um, they don’t have a budget for paying the artists. [More]
