Buying the naming rights for its hometown NFL team’s stadium put Sports Authority’s name in front of millions of football fans, but it also may have ultimately doomed the company. [More]
stadium naming rights
Broncos And Mile High Stadium Take Back Naming Rights From Sports Authority
By 8.19.16
While pocket knives and parkas flew off the shelves at Sports Authority’s going out of business sales, and foosball table, desk chairs, and iMacs flew out of its former headquarters building through Craigslist ads, one of the bankrupt company’s assets didn’t sell: the naming contract for the field where the Denver Broncos play, which the chain had bought in 2011. It’s now official: the team and the stadium district have agreed to terms and effectively bought back the rights from the defunct retailer. [More]
Rutgers Becomes Latest School To Sell Football Stadium Naming Rights
By 6.22.11
In contrast to the ubiquity of corporate-named stadiums in the NFL, the vast majority of college football stadiums have stuck with their traditional names. The dominoes may be starting to fall, though, after Rutgers sold the Rutgers Stadium naming rights to High Point Solutions for a reported $6.5 million over 10 years. [More]
Should Citibank Pay $400 Million To Name A Stadium While Taking Taxpayer Money?
By 2.3.09
The New York Mets are getting a new stadium. It’ll be called Citi Field and that honor cost Citibank (and by extension, one could argue, taxpayers) $400 million.
