While pocket knives and parkas flew off the shelves at Sports Authority’s going out of business sales, and foosball table, desk chairs, and iMacs flew out of its former headquarters building through Craigslist ads, one of the bankrupt company’s assets didn’t sell: the naming contract for the field where the Denver Broncos play, which the chain had bought in 2011. It’s now official: the team and the stadium district have agreed to terms and effectively bought back the rights from the defunct retailer. [More]
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Denver Broncos Take Back Naming Rights Contract For Their Stadium
By 8.3.16
Sports Authority is dead. The store merchandise is mostly gone, and the iMacs and foosball tables have been cleared out of the former headquarters building. There’s one important thing left, though: the naming rights to the arena where the Denver Broncos play. The remaining years on the retailer’s contract were for sale as part of the intellectual property auction, and there were no takers. Even after two deadline extensions, no one was interested, so the stadium authority and the team have taken the rights back. [More]
