For better or worse, this is not the year of coffee-flavored potato chips: Lay’s announced its four finalists in the brand’s annual “Do Us A Flavor” contest, and all of them aren’t that far out of the snack box. [More]
snack food
“Nacho Cheese” Is Whatever You Want It To Be
By 1.29.15
Those of us who grew up with orange-tinted fingers and salt-cured lips from spending too much time feeding at the Dorito trough know what “nacho” cheese is, or at least we know what it tastes like. But the fact is that, unlike most other well-known cheese varieties, there is no actual definition for what constitutes the cheese we call nacho. [More]
PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following
By 6.12.09
If you’re wondering how to build a cult-like following for your product, take some lessons from snack company Popchips. In this case, a small amount of free stuff went a very, very long way.
