Myron Reducto is at it again, turning his Grocery Shrink Ray Gun on Odwalla juice, zapping it down to 12 oz from 15. The price is the same Odwalla has lowered the suggested retail price for the bottles, but some retailers have opted to keep the price the same. Like other food packagers, Odwalla is combining the shrinkage with a packaging redesign that it hopes will get more press. In this case, they are simultaneously rolling out bottles that are made from 100% plant based HDPE plastic. [More]
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Grocery Shrink Ray Hits Odwalla, Reducing From 15 To 12 oz
By 5.20.11
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Snake Oil In The Grocery Aisle
By 5.16.11
One of the biggest trends in food marketing are so-called “functional foods.” These days it’s not enough that food imparts nutrition and makes you not hungry, it has to perform jumping jacks. Yogurt for your digestive system, milk for your brain, and crisped rice cereal for your immune system. Food packagers don’t outright say that they cure or prevent disease, they can get away with using words like “supports” and “promotes” to make their claims, as long as there’s a little bit of believable science to back it up. But are they really about health, or hype? NYT investigates. [More]
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By 5.16.11
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Save Money On Groceries By Avoiding Baskets, Carts
By 5.14.11
If your cupboards are anything like mine, they’re filled with food you have no intention of eating anytime soon and enticing snacks that you wish weren’t there. The reason you’ve got too much food is you were able to mindlessly toss too many extra items into your cart or basket. [More]
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Find The Best Stuff On Etsy With A Site-Specific Google Search
By 5.11.11
With over 800,000 different sellers on Etsy, a major online shopping site for buying handcrafted items directly from the makers, it can sometimes be a chore to wade through the clutter to find what you’re looking for. But StylishHome points out that just by doing a Google search that only scans within Etsy itself, you can take advantage of Google’s ranking algorithm to find the best items. [More]
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What If You Actually Lived Inside IKEA?
By 5.9.11
Christian went on a trip to IKEA with his buddies and began to imagine, as many have upon seeing the different “sets” around the store recreating rooms in a house fully furnished by IKEA furniture, what would it be like if you actually lived inside the IKEA store? Since he’s a really good photographer, he and his pals then staged a series of delightful photos bringing this concept to life. Very fun way of bringing IKEA’s marketing metaphor to its literal conclusion. It also reminds me of this short sitcom about a family that lives in IKEA that came out last year. [More]
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