We’ve been talking about brand experiences here lately, with Cadillac opening a cafe and art gallery to explain what their brand feels like, and American Girl is building a new store that they hope will immerse fans in the brand. Well, fast food can do that, too: that’s why Wendy’s isn’t just serving salads in their restaurants. Their new chicken-quinoa offering is a salad experience. [More]
QSR
Sonic Unfazed By McDonald’s Entrance Into All-Day Breakfast Arena
By 10.20.15
While other breakfast-serving fast food restaurants are “obviously” paying attention to McDonald’s foray into the all-day breakfast market, officials with Sonic say the new competition isn’t really that big of a deal. [More]
Dunkin’ Donuts Is “Obviously” Paying Attention To McDonald’s All-Day Breakfast Menu
By 10.6.15
Given the hoopla surrounding McDonald’s nationwide entry into the all-day breakfast market, one might assume competitors are a bit wary of how the move will affect their sales. But while Dunkin’ Donuts says that of course, it’s watching the Golden Arches, it’s ready to fight back with the weapons it has at its disposal: breakfast sandwiches, coffee and donuts. [More]
