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The Wendy’s Company

Wendy’s Is Not Serving Salads, They’re Serving A ‘Salad Experience’

We’ve been talking about brand experiences here lately, with Cadillac opening a cafe and art gallery to explain what their brand feels like, and American Girl is building a new store that they hope will immerse fans in the brand. Well, fast food can do that, too: that’s why Wendy’s isn’t just serving salads in their restaurants. Their new chicken-quinoa offering is a salad experience. [More]